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    Johnson & Johnson’s “5B” Scores SHOOT Best Work of 2019 Honor 

    By SHOOTUpdated:No Comments5887 Views

    This trailer is for the branded feature documentary 5B. Directed by Dan Krauss and Paul Haggis via Saville Productions, the 5B documentary was picked by SHOOT as the Best Work of the Year in its rundown of weekly Top Spots and other marquee projects.

    5B debuted at the Cannes Film Festival as part of its Special Screenings lineup this past May only a month later to have that film for Johnson & Johnson make an indelible mark at the Cannes International Festival of Creativity where it won the Entertainment Lions Grand Prix.

    Named after San Francisco General Hospital’s ward 5B which opened in 1983 as the first full-fledged hospital unit dedicated to treating people with AIDS, the documentary shows the positive power of nursing, continuing a theme which Johnson & Johnson has championed over the years. 

    5B tells the stories of caretakers, patients and others impacted by the pioneering hospital ward, introducing us to the likes of Mary Magee, a nurse who came out from New York with the hope of landing a job at 5B so that she could care for, comfort and protect AIDS patients who at that time were given a death sentence. Then there was Dr. Paul Volberding, an oncologist who committed to patient care at 5B even though he acknowledged fear for his health and that of his family since the extent of AIDS’ contagious nature wasn’t known at the time. He related that he and his wife had a hard time talking about the potential perils.

    Saville worked with agency UM on 5B which was acquired by Verizon Media for distribution, including a theatrical run.

    Credits

    Client Johnson & Johnson Agency UM Production Saville Productions Dan Krauss, Paul Haggis, directors/producers; Rupert Maconick, producer; Drew Eckmann, DP. Editorial Christopher Dillon, editor

    Media Type:Movie Trailer
    ScreenWork Categories:Trailer
    Video Tags:5BDan KraussPaul HaggisSaville Productions



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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