A picture is shown of a medieval fight. The fight scene then turns to animation. The camera zooms into a knight who is fighting. A folk singer begins singing “which side are you on boy?” and he leaves the battle scene. The knight glides through a picnic where he gives some confused picnickers his helmet. He then faces a one-eyed giant that he rides to a magic door. Opening the magic door he is transported back out of his imagination. The viewer sees a museum with paintings off all the scenes the knight has just passed through displayed. The words “Keep Walking, Johnny Walker” are displayed.
Credits
Agency: Bartle Bogle Hegarty, London John Hegarty, creative director; Justin Moore, art director; Steve Robertson, copywriter; Alice Peppiatt, producer Production Company: Aardman Animations Production Company/Animation Studio: Bobby Proctor, Pat Gavin directors; John Woolley, executive producer; Fred de Bradeny, production manager; Stephanie Shaw, production coordinator. Peter James, DP; Sergio Delfino, Shaun Magher, Mark Williams, Adam Cootes, Bram Ttwheam, supervising animators; Williams, Cootes, Pascale Bories, Henry Lutman, Tom Gavin, animators; Lutman, Cootes, Ttwheam, Mikey Ford, Tom Lord, Jay Clarke, Steve Roberts, modelers; Tom Downes, Philip Child, technical directors Editorial: Aardman Animations Dan Williamson, editor
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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