A picture is shown of a medieval fight. The fight scene then turns to animation. The camera zooms into a knight who is fighting. A folk singer begins singing “which side are you on boy?” and he leaves the battle scene. The knight glides through a picnic where he gives some confused picnickers his helmet. He then faces a one-eyed giant that he rides to a magic door. Opening the magic door he is transported back out of his imagination. The viewer sees a museum with paintings off all the scenes the knight has just passed through displayed. The words “Keep Walking, Johnny Walker” are displayed.
Credits
Agency: Bartle Bogle Hegarty, London John Hegarty, creative director; Justin Moore, art director; Steve Robertson, copywriter; Alice Peppiatt, producer Production Company: Aardman Animations Production Company/Animation Studio: Bobby Proctor, Pat Gavin directors; John Woolley, executive producer; Fred de Bradeny, production manager; Stephanie Shaw, production coordinator. Peter James, DP; Sergio Delfino, Shaun Magher, Mark Williams, Adam Cootes, Bram Ttwheam, supervising animators; Williams, Cootes, Pascale Bories, Henry Lutman, Tom Gavin, animators; Lutman, Cootes, Ttwheam, Mikey Ford, Tom Lord, Jay Clarke, Steve Roberts, modelers; Tom Downes, Philip Child, technical directors Editorial: Aardman Animations Dan Williamson, editor
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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