A picture is shown of a medieval fight. The fight scene then turns to animation. The camera zooms into a knight who is fighting. A folk singer begins singing “which side are you on boy?” and he leaves the battle scene. The knight glides through a picnic where he gives some confused picnickers his helmet. He then faces a one-eyed giant that he rides to a magic door. Opening the magic door he is transported back out of his imagination. The viewer sees a museum with paintings off all the scenes the knight has just passed through displayed. The words “Keep Walking, Johnny Walker” are displayed.
Credits
Agency: Bartle Bogle Hegarty, London John Hegarty, creative director; Justin Moore, art director; Steve Robertson, copywriter; Alice Peppiatt, producer Production Company: Aardman Animations Production Company/Animation Studio: Bobby Proctor, Pat Gavin directors; John Woolley, executive producer; Fred de Bradeny, production manager; Stephanie Shaw, production coordinator. Peter James, DP; Sergio Delfino, Shaun Magher, Mark Williams, Adam Cootes, Bram Ttwheam, supervising animators; Williams, Cootes, Pascale Bories, Henry Lutman, Tom Gavin, animators; Lutman, Cootes, Ttwheam, Mikey Ford, Tom Lord, Jay Clarke, Steve Roberts, modelers; Tom Downes, Philip Child, technical directors Editorial: Aardman Animations Dan Williamson, editor
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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