Feature filmmaker John McTiernan (Die Hard, Predator, The Hunt for Red October) directed this short entitled Ruthless to promote Ubisoft’s Ghost Recon Wildlands game, a new game that’s sprung forth from Tom Clancy’s Ghost Recon.
Created by DDB Paris, Ruthless takes viewers deep into the Ghost Recon Wildlands game’s story which finds Bolivians in the grip of the merciless Santa Blanca cartel. Through a series of riveting vignettes, we see the suffering of the innocent people and, through their eyes, we understand the need for justice. Ruthless is as human as it is brutal, a glimpse of the world you enter as one of the game’s Ghosts, members of an army special forces unit, as well as the people you will be helping and the deadly enemies that you will face.
Ruthless is the second film in the Ghost Recon Wildlands campaign. Red Dot, a teaser released earlier this year, was also created by DDB Paris and directed by McTiernan. While the first installment showed the brutal and merciless efficiency of the Ghosts, Ruthless shows us why they are so direly needed and why, for the cartel’s victims, they are salvation incarnate. The connection between the two films and their stories is further strengthened by details in each film referencing the other–such as the conversation among the narcos in Red Dot echoing the events occurring in the latest release. Together they serve as prequels to the game, teasing consumers to come and discover the world of Ghost Recon Wildlands, which launches March 7.
Client Ubisoft/Ghost Recon Wildlands Agency DDB Paris Alexander Kalchev, executive creative director; Alexis Benbehe, Pierre Mathonat, creative team; Sophie Megrous, TV production manager; Jerome Deplatiere, TV post producer. Production La Pac John McTiernan, director; Jerome Denis, producer. Postproduction Mikros Image Fabrice Damolini, editing/post. Sound Production Schmooze
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More