Now more than ever, it feels good to get outside. For John Mayer, a journey into the Redwoods of Northern California earlier this year underscored that point, as the singer-songwriter-musician explored Jedediah Smith Redwoods State Park behind the wheel of his favorite vehicle, the new 2020 Land Rover Defender.
A six-minute film–directed by Eric Ryan Anderson of production house Bindery for agency Atlantic Re:think–anchors the new “John Mayer Goes Outside” campaign, featuring Mayer driving along the golden coastline of Northern California, stopping to hike with a local guide and practice fly fishing along the way. Reflecting on the power and necessity of escaping routine to be outdoors, Mayer says in the film: “I don’t think you can come out here and get any other message from yourself other than, ‘You’re alright. You’re okay.’” The film was shot over a three-day period in March, just before the pandemic took hold of the United States, and the collaboration includes behind-the-scenes images and videos from the shoot.
Developed in partnership with the agency of record for Land Rover, dentsu X, “John Mayer Goes Outside” resonates even more today as Americans look to the country’s natural wilderness for escape from quarantine. The shoot marked Mayer’s first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and owner for more than a decade.
“We wanted to capture the experience of being outdoors, in a way that didn’t feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness,” said Jeremy Elias, executive creative director of Atlantic Re:think. “The trip has taken on new meaning in the months since we filmed, and so has the brand’s message of embracing the power and beauty of the great outdoors.”
CreditsClient Jaguar Land Rover Defender Agency Atlantic Re:think Jeremy Elias, executive creative director; Drew Campbell, associate creative director; Jordan Teicher, John Peabody, content strategists; Stacey Barnes, web developer; Leah Campbell, project manager. Agency dentsu X Melissa Matthews, SVP content; Max Voreacos, associate producer. Production Company Bindery Eric Ryan Anderson, director; Mikey Van Beuren, DP; Carter Collins, exec producer; Jason Goldman, producer; Jen Gothard, head of post; Matt Dunne, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More