George A. Romero’s 1968 cult horror feature classic Night of the Living Dead provided creative inspiration for Run The Jewels’ “Never Look Back” music video. Consisting of Killer Mike and E1-P, the Run The Jewels hip-hop group had showcased the track on its “RTJ4, album which came out last year. The video of the track premiered at last month’s Adult Swim Festival in Los Angeles.
Directed by John Hillcoat–whose credits include the acclaimed features The Road and The Proposition–the “Never Look Back” music video places Killer Mike and E1-P literally into clips from Night of the Living Dead, alongside members of the original cast. The hip-hop artists find themselves pursued by zombies in an isolated rural town. The hip-hoppers try to find refuge in an old farmhouse but to no avail.
The reimaginging of Night of the Living Dead was sublimely driven by a score from music/sound house Barking Owl.