Agency Johannes Leonardo turned out this film for adidas Originals featuring a remix of the iconic song, "My Way," by Frank Sinatra with a reimagined approach for today’s streetwear culture.
Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig, among others, appear in this piece (titled Original Is Never Finished) directed by Terence Neale of RSA as adidas Originals re-interprets its own classics and now turns to a new generation of creators, inspiring them to redefine the meaning of originality. The campaign signals the launch of EQT footwear, a celebrated icon from the 1990’s, redefined for a new generation.
Credits
Client adidas Originals Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Ferdihnando Verderi, creative director, partner; Wesley Phelan, Matthew Edwards, creative directors; Jeph Burton, copywriter; Hunter Hampton, art director; Dana May, head of integrated production; Maria Perez, executive producer; Tina Diep, Stine Moisen, sr. producers; Doug Moffitt, producer; Alexandra Olivo, production coordinator; Mark Aronson, head of strategy; Mine Cakmak, strategist. Production RSA Films Terence Neale, director; Jules Daly, Paul Kawasaki, exec producers; Rozanne Rocha-Gray, producer; Alexis Zabe, producer. Production Company Cape Town Egg Films Colin Howard, exec producer; Rozanne Rocha-Gray, producer. Editorial Exile Shane Reid, lead editor; Jay McConville, Travis Moore, editors; Sasha Hirschfeld, Carol Lynn Weaver, exec producers; Melanie Gagliano, head of production. VFX Blacksmith Iwan Zwarts, VFX supervisor/2D lead; Daniel Morris, Liz Lyons, 2D compositors. Trace VFX, rotoscoping Tom Bussell, 3D lead artist; Ylli Orana, 3D artist; Charlotte Arnold, exec producer; Megan Sweet, producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer. Music Licensed track: “My Way” Claude Francois, Jacque Revaux, Gilles Thibaut, Paul Anka, writers. BMG, publisher. Songs master Frank Sinatra. Universal Music Enterprise. Music Supervision Daniel Cross, adidas global music manager. Music-Remix Human Morgan Visconti, creative lead/music director; Michael Jurasits, creative lead/sound design; James Dean Wells, exec producer; James Leibow, composer/arranger. Sound Design Q Department Zack Rice, exec producer; Guin Frehling, producer. Audio Post Sonic Union Steve Rosen, sound engineer; Justine Cortale, exec producer; Patrick Sullivan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
