Agency Johannes Leonardo turned out this film for adidas Originals featuring a remix of the iconic song, "My Way," by Frank Sinatra with a reimagined approach for today’s streetwear culture.
Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig, among others, appear in this piece (titled Original Is Never Finished) directed by Terence Neale of RSA as adidas Originals re-interprets its own classics and now turns to a new generation of creators, inspiring them to redefine the meaning of originality. The campaign signals the launch of EQT footwear, a celebrated icon from the 1990’s, redefined for a new generation.
Credits
Client adidas Originals Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Ferdihnando Verderi, creative director, partner; Wesley Phelan, Matthew Edwards, creative directors; Jeph Burton, copywriter; Hunter Hampton, art director; Dana May, head of integrated production; Maria Perez, executive producer; Tina Diep, Stine Moisen, sr. producers; Doug Moffitt, producer; Alexandra Olivo, production coordinator; Mark Aronson, head of strategy; Mine Cakmak, strategist. Production RSA Films Terence Neale, director; Jules Daly, Paul Kawasaki, exec producers; Rozanne Rocha-Gray, producer; Alexis Zabe, producer. Production Company Cape Town Egg Films Colin Howard, exec producer; Rozanne Rocha-Gray, producer. Editorial Exile Shane Reid, lead editor; Jay McConville, Travis Moore, editors; Sasha Hirschfeld, Carol Lynn Weaver, exec producers; Melanie Gagliano, head of production. VFX Blacksmith Iwan Zwarts, VFX supervisor/2D lead; Daniel Morris, Liz Lyons, 2D compositors. Trace VFX, rotoscoping Tom Bussell, 3D lead artist; Ylli Orana, 3D artist; Charlotte Arnold, exec producer; Megan Sweet, producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer. Music Licensed track: “My Way” Claude Francois, Jacque Revaux, Gilles Thibaut, Paul Anka, writers. BMG, publisher. Songs master Frank Sinatra. Universal Music Enterprise. Music Supervision Daniel Cross, adidas global music manager. Music-Remix Human Morgan Visconti, creative lead/music director; Michael Jurasits, creative lead/sound design; James Dean Wells, exec producer; James Leibow, composer/arranger. Sound Design Q Department Zack Rice, exec producer; Guin Frehling, producer. Audio Post Sonic Union Steve Rosen, sound engineer; Justine Cortale, exec producer; Patrick Sullivan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
