Agency Johannes Leonardo turned out this film for adidas Originals featuring a remix of the iconic song, "My Way," by Frank Sinatra with a reimagined approach for today’s streetwear culture.
Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig, among others, appear in this piece (titled Original Is Never Finished) directed by Terence Neale of RSA as adidas Originals re-interprets its own classics and now turns to a new generation of creators, inspiring them to redefine the meaning of originality. The campaign signals the launch of EQT footwear, a celebrated icon from the 1990’s, redefined for a new generation.
Credits
Client adidas Originals Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Ferdihnando Verderi, creative director, partner; Wesley Phelan, Matthew Edwards, creative directors; Jeph Burton, copywriter; Hunter Hampton, art director; Dana May, head of integrated production; Maria Perez, executive producer; Tina Diep, Stine Moisen, sr. producers; Doug Moffitt, producer; Alexandra Olivo, production coordinator; Mark Aronson, head of strategy; Mine Cakmak, strategist. Production RSA Films Terence Neale, director; Jules Daly, Paul Kawasaki, exec producers; Rozanne Rocha-Gray, producer; Alexis Zabe, producer. Production Company Cape Town Egg Films Colin Howard, exec producer; Rozanne Rocha-Gray, producer. Editorial Exile Shane Reid, lead editor; Jay McConville, Travis Moore, editors; Sasha Hirschfeld, Carol Lynn Weaver, exec producers; Melanie Gagliano, head of production. VFX Blacksmith Iwan Zwarts, VFX supervisor/2D lead; Daniel Morris, Liz Lyons, 2D compositors. Trace VFX, rotoscoping Tom Bussell, 3D lead artist; Ylli Orana, 3D artist; Charlotte Arnold, exec producer; Megan Sweet, producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer. Music Licensed track: “My Way” Claude Francois, Jacque Revaux, Gilles Thibaut, Paul Anka, writers. BMG, publisher. Songs master Frank Sinatra. Universal Music Enterprise. Music Supervision Daniel Cross, adidas global music manager. Music-Remix Human Morgan Visconti, creative lead/music director; Michael Jurasits, creative lead/sound design; James Dean Wells, exec producer; James Leibow, composer/arranger. Sound Design Q Department Zack Rice, exec producer; Guin Frehling, producer. Audio Post Sonic Union Steve Rosen, sound engineer; Justine Cortale, exec producer; Patrick Sullivan, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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