Volkswagen’s ID.4 is the all-electric SUV for the people, some of whom in this spot–directed by Calmatic of PRETTYBIRD for agency Johannes Leonardo–share how the vehicle has changed their everyday lives for the better.
VW positions the ID.4 as a better way to drive and own a car–while also carrying some real eco-friendly benefits for the world at large. As a parting slogan points out relative to an electric vehicle, “Before it can change the world, it has to change yours.”
Client Volkswagen Group of America Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Kevin Watkins, Rachel Frederick, creative directors; Evan Barkoff, sr. copywriter; Gautier Fage, sr. art director; Chris Liu, art director; Charles Watlington, design director; Olga Vladova, associate design director; Evelyn Wu, designer; Maria Perez, head of production; Rebecca O’Neill, executive producer; Alex Olivo, producer; Haley Harris, associate producer. Mary Bakarich, group strategy director; Eileen Zhao, associate strategy director; Brendan Smith, strategist. Production PRETTYBIRD Calmatic, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Julia Roberson, producer; Adam Arkapaw, DP; JC Molina, production designer. Editorial Rock Paper Scissors Ted Guard, editor; Noah Benezra, Alex Liu, assistant editors; Eve Kornblum, managing partner; Lisa Barnable, producer. Finish/VFX/Color MPC Mark Gethin, colorist; Nate Seymour, color assist; Megan Lang Bice, color exec producer; Diane Valera, color producer; Karen Anderson, VFX exec producer; Ciaran Birks, VFX producer; Oliver Caiden, 2D lead; Peter Ulukpo; Daryl Bruinsma; Kyle Belko; Brett Lopinsky, 2D support; Tim Matney, DMP; Dan Bodenstein, 3D FX; Joshua Pena, finishing lead. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, head of production. Music Lightning Media Seth Olinsky, composer Licensed Music A Supersta
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
