Now in its third year, the “La Dolce Velveeta” campaign from agency Johannes Leonardo this time around reflects the attitude behind theVelveeta lover in three films directed by Andreas Nilsson of Biscuit Filmworks and edited by Jonnie Scarlett via Cut+Run/TheQuarry–each showing us a Velveeta snacker enjoying life.
In this piece titled “Life’s a Breeze,” we see a man driving in a convertible. He stops his ride for a moment to experience the kick-back-and-relax cool of reveling in a Velveeta snack.
The three films with cutdowns will be running across TV, OLV and social. There will also be high visibility placements in Times Square and on the Las Vegas Strip.
Credits
Client Velveeta Agency Johannes Leonardo Jan Jacobs, founder; Leo Premutico, founder; Julia Neumann, chief creative officer; Mathew Jerrett, creative director; Andrew Chin, Lannie Hartley, creative leads; Emily Garvey, group strategy director; Annie Yuan, communications strategy director; Cameren Moncrieffe, sr. communications strategist; Andrew Grant, strategist; Brett Fischer, group executive producer; Jake Herman, sr. producer, film. Production Company Biscuit Filmworks Andreas Nilsson, director; Peter Deming, DP; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Sean Moody, head of production. Production Services The Lift Avelino Rodriguez, CEO; Pablo Chozas, exec producer; Christina Barres, line producer. Editorial Cut+Run/The Quarry Jonnie Scarlet, editor; Chrissy Doughty, assistant editor; Lauren Hertzberg, managing partner; Ellese Shell, exec producer; Marcia Wigley, head of production. Postproduction BaconX Hannibal Lang, colorist; Eliana Carranza-Pitcher, COO, exec producer; Cillie Kragegaard, head of production; Doireann de Buitlear, VFX producer; Morten Vinther, VFX supervisor; Mikkel Hansen, sr. compositor; Kai Hauswirth, Marco Baratto, Oliver Woozy, compositors; Marina Henzel, Flame artist. Music & Sound Gregers Maersk Moller, exec producer; Adrian Aurelius, sound designer; Philip Flindt, audio engineer; Sunny Kapoor, Marc Algranti, music supervisors.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
