This video promoting the new VH1 scripted series Hindsight explores personal regret over missed connections, centering on a woman who met a guy at a laundromat and just as they were about to exchange phone numbers, a friend interrupted them.
The lass regrets that things didn’t work out differently–and that she didn’t take action to make the connection come to pass with the gent to whom she felt attracted. Well now via creative from agency Mistress, she gets a second chance to find the guy and again make the laundromat an unlikely venue for sparking a romance.
Joey Garfield of production house Ghost Robot directed the “Missed Connections” video.
Credits
Client VH1/”Hindsight” Agency Mistress Damien Eley, partner/creative director; Megan Nakazawa, Emily Owens, creative team; Dave Horowitz, producer; Garianne Diaz, creative manager. Production Ghost Robot, Joey Garfield, director; Ani Taj, choreographer. Postproduction Bastard Production Daniel Shepard, editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
