This video promoting the new VH1 scripted series Hindsight explores personal regret over missed connections, centering on a woman who met a guy at a laundromat and just as they were about to exchange phone numbers, a friend interrupted them.
The lass regrets that things didn’t work out differently–and that she didn’t take action to make the connection come to pass with the gent to whom she felt attracted. Well now via creative from agency Mistress, she gets a second chance to find the guy and again make the laundromat an unlikely venue for sparking a romance.
Joey Garfield of production house Ghost Robot directed the “Missed Connections” video.
Credits
Client VH1/”Hindsight” Agency Mistress Damien Eley, partner/creative director; Megan Nakazawa, Emily Owens, creative team; Dave Horowitz, producer; Garianne Diaz, creative manager. Production Ghost Robot, Joey Garfield, director; Ani Taj, choreographer. Postproduction Bastard Production Daniel Shepard, editor.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
