This video promoting the new VH1 scripted series Hindsight explores personal regret over missed connections, centering on a woman who met a guy at a laundromat and just as they were about to exchange phone numbers, a friend interrupted them.
The lass regrets that things didn’t work out differently–and that she didn’t take action to make the connection come to pass with the gent to whom she felt attracted. Well now via creative from agency Mistress, she gets a second chance to find the guy and again make the laundromat an unlikely venue for sparking a romance.
Joey Garfield of production house Ghost Robot directed the “Missed Connections” video.
Credits
Client VH1/”Hindsight” Agency Mistress Damien Eley, partner/creative director; Megan Nakazawa, Emily Owens, creative team; Dave Horowitz, producer; Garianne Diaz, creative manager. Production Ghost Robot, Joey Garfield, director; Ani Taj, choreographer. Postproduction Bastard Production Daniel Shepard, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
