Let the games begin–except there’s not much to watch as we hear two commentators provide play by play of two guys wearing Kmart’s Joe Boxer Pajamas and sitting on the couch. They are couch potatoes indeed, quite a departure from the busy and bustling norm which has so many folks wearing some sort of fitness tracker on their wrist.
FCB Chicago instead conceived a campaign saluting the lazy, the tired, the apathetic, the inactive by introducing an Inactivity Tracker. It tracks your lack of movement. It then rewards and motivates you to do what you really want to be doing: absolutely nothing. Inactivity is as important as activity. Start keeping track of what you’re not doing.
This hourlong play-by-play, tongue-in-cheek account of couch athletes was directed by Tim Mason via Optimus.
