Emmy and Golden Globe winner Brian Cox of Succession fame stars in DIRECTV’s “Overly Direct Spokesperson” campaign from TBWAChiatDay Los Angeles.
Carrying a brand strategy platform of “Entertainment Without Compromise,” the campaign features Cox in varied vehicles–including this anthem spot–providing some “direct” tough love to encourage people to swith to DIRECTV.
This nearly one-minute film was directed by Jody Hill via production house Caviar.
Jason Karley, executive creative director at TBWAChiatDay LA, said, “Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a ‘direct’ character and deliver on the type of tone we wanted our direct spokesperson to communicate–stern but still accessible and relatable.”
CreditsClient DIRECTV Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Jason Karley, executive creative director; Mark Winters, Ryan Buckley, Josh DiMarcantonio, creative directors; Cheston Kwan, sr. art director; Josh Hill, sr. copywriter; Jessica Nugent, copywriter; Rachel Findlay, art director; Bruno Regalo, chief design officer; Ekaterina Cervantes, Qi Tan, designers; Anh-Thu Le, executive director of production; Alicia Portner, sr. producer; Tyler Hock, associate producer; Dena Moore, executive art producer; Aliza Grover, Ted Copeland, art producers; Jen Costelo, chief strategy officer; Jesse Unger, Katie Acosta, group strategy directors; Sheida Karami, associate strategy director; Hannah Schweitzer, strategist; Kevin Bautista, associate director of connections; Laura Mayer, sr. director of data; Josh Brinkmann, Ryan Gelnaw, data strategists. Production Company Caviar Jody Hill, director; Peter Donahue, DP; Michael Sagol, Kim Dellara, exec producers; Cat Craven-Griffiths, head of production; Bernard Rahill producer. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Atkin Berman, sr. producer. VFX Parliament Nathan Kane, VFX supervisor; Taner Besen, John McIntosh, creative leads; Dan Adams, Damien Cho, James Cudahy, Adam Deutsch, Kathleen Kirkman, Jay Lee, creative team; Anna Kravtsov, Kate Matos, Lexi Stearn, production team. Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Music & Sound Design String & Tins Jim Stewart, Culum Simpson, sound designers; Laura-Leigh Smith, audio producer; Mike Bamford, Olivia Endersby, music supervision. Audio Post Lime Studios Matt Miller, sound mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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