Emmy and Golden Globe winner Brian Cox of Succession fame stars in DIRECTV’s “Overly Direct Spokesperson” campaign from TBWAChiatDay Los Angeles.
Carrying a brand strategy platform of “Entertainment Without Compromise,” the campaign features Cox in varied vehicles–including this anthem spot–providing some “direct” tough love to encourage people to swith to DIRECTV.
This nearly one-minute film was directed by Jody Hill via production house Caviar.
Jason Karley, executive creative director at TBWAChiatDay LA, said, “Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a ‘direct’ character and deliver on the type of tone we wanted our direct spokesperson to communicate–stern but still accessible and relatable.”
Credits
Client DIRECTV Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Jason Karley, executive creative director; Mark Winters, Ryan Buckley, Josh DiMarcantonio, creative directors; Cheston Kwan, sr. art director; Josh Hill, sr. copywriter; Jessica Nugent, copywriter; Rachel Findlay, art director; Bruno Regalo, chief design officer; Ekaterina Cervantes, Qi Tan, designers; Anh-Thu Le, executive director of production; Alicia Portner, sr. producer; Tyler Hock, associate producer; Dena Moore, executive art producer; Aliza Grover, Ted Copeland, art producers; Jen Costelo, chief strategy officer; Jesse Unger, Katie Acosta, group strategy directors; Sheida Karami, associate strategy director; Hannah Schweitzer, strategist; Kevin Bautista, associate director of connections; Laura Mayer, sr. director of data; Josh Brinkmann, Ryan Gelnaw, data strategists. Production Company Caviar Jody Hill, director; Peter Donahue, DP; Michael Sagol, Kim Dellara, exec producers; Cat Craven-Griffiths, head of production; Bernard Rahill producer. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Atkin Berman, sr. producer. VFX Parliament Nathan Kane, VFX supervisor; Taner Besen, John McIntosh, creative leads; Dan Adams, Damien Cho, James Cudahy, Adam Deutsch, Kathleen Kirkman, Jay Lee, creative team; Anna Kravtsov, Kate Matos, Lexi Stearn, production team. Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Music & Sound Design String & Tins Jim Stewart, Culum Simpson, sound designers; Laura-Leigh Smith, audio producer; Mike Bamford, Olivia Endersby, music supervision. Audio Post Lime Studios Matt Miller, sound mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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