Emmy and Golden Globe winner Brian Cox of Succession fame stars in DIRECTV’s “Overly Direct Spokesperson” campaign from TBWAChiatDay Los Angeles.
Carrying a brand strategy platform of “Entertainment Without Compromise,” the campaign features Cox in varied vehicles–including this anthem spot–providing some “direct” tough love to encourage people to swith to DIRECTV.
This nearly one-minute film was directed by Jody Hill via production house Caviar.
Jason Karley, executive creative director at TBWAChiatDay LA, said, “Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a ‘direct’ character and deliver on the type of tone we wanted our direct spokesperson to communicate–stern but still accessible and relatable.”
Credits
Client DIRECTV Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Jason Karley, executive creative director; Mark Winters, Ryan Buckley, Josh DiMarcantonio, creative directors; Cheston Kwan, sr. art director; Josh Hill, sr. copywriter; Jessica Nugent, copywriter; Rachel Findlay, art director; Bruno Regalo, chief design officer; Ekaterina Cervantes, Qi Tan, designers; Anh-Thu Le, executive director of production; Alicia Portner, sr. producer; Tyler Hock, associate producer; Dena Moore, executive art producer; Aliza Grover, Ted Copeland, art producers; Jen Costelo, chief strategy officer; Jesse Unger, Katie Acosta, group strategy directors; Sheida Karami, associate strategy director; Hannah Schweitzer, strategist; Kevin Bautista, associate director of connections; Laura Mayer, sr. director of data; Josh Brinkmann, Ryan Gelnaw, data strategists. Production Company Caviar Jody Hill, director; Peter Donahue, DP; Michael Sagol, Kim Dellara, exec producers; Cat Craven-Griffiths, head of production; Bernard Rahill producer. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Atkin Berman, sr. producer. VFX Parliament Nathan Kane, VFX supervisor; Taner Besen, John McIntosh, creative leads; Dan Adams, Damien Cho, James Cudahy, Adam Deutsch, Kathleen Kirkman, Jay Lee, creative team; Anna Kravtsov, Kate Matos, Lexi Stearn, production team. Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Music & Sound Design String & Tins Jim Stewart, Culum Simpson, sound designers; Laura-Leigh Smith, audio producer; Mike Bamford, Olivia Endersby, music supervision. Audio Post Lime Studios Matt Miller, sound mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
