Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has directed this charming spot for Amazon’s internal advertising team. The piece showcases how Amazon PrimeNow’s new two-hour delivery service helps kindle a friendship between two kids, one a little girl who just moved into the neighborhood.
Bailey said of the project, “It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot–those gorgeous little looks and nervous glances shared between two rather guarded children. The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it.”
Credits
Client Amazon Michael Boychuk, executive creative director; Sean Ohlenkamp, creative director; David Connell, sr. producer; Brian Johnson, sr. campaign manager. Production Sandwick Media/Bare Films Joanna Bailey, director; Martin Hill, DP; Bill Sandwick, exec producer (Sandwick Media); Helen Hadfield, exec producer (Bare Films) Miranda Johnstone, producer. Editorial The Playroom Adam Spivey, editor. Postproduction The Mill Seamus O’Kane, colorist.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
