Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has directed this charming spot for Amazon’s internal advertising team. The piece showcases how Amazon PrimeNow’s new two-hour delivery service helps kindle a friendship between two kids, one a little girl who just moved into the neighborhood.
Bailey said of the project, “It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot–those gorgeous little looks and nervous glances shared between two rather guarded children. The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it.”
Credits
Client Amazon Michael Boychuk, executive creative director; Sean Ohlenkamp, creative director; David Connell, sr. producer; Brian Johnson, sr. campaign manager. Production Sandwick Media/Bare Films Joanna Bailey, director; Martin Hill, DP; Bill Sandwick, exec producer (Sandwick Media); Helen Hadfield, exec producer (Bare Films) Miranda Johnstone, producer. Editorial The Playroom Adam Spivey, editor. Postproduction The Mill Seamus O’Kane, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
