In this spot, a man is shown proudly enjoying his custom-created sandwich from convenience store chain Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
Part of a campaign from agency JOAN Creative, produced by JOAN Studios and directed by Nina Lee, this spot titled “Create Something” and several others in the package take us on a humorous journey through the Sheetz aisles and what they can offer.
Credits
Client Sheetz Agency JOAN Creative Jaime Robinson, chief creative officer; Michael Stone, creative director; Jesse Stanton, associate creative director/copy; Natalie Fiacco, sr. art director; Kirk Damer, designer; Chris Turney, head of strategy; Ricardo Munoz, strategy director; Alexander Payson, creative coordinator; Cheri Anderson, head of production; Emily Robbins, sr. producer; Becca Patrick, director of creative services. Production JOAN Studios Nina Lee, director; Cheri Anderson, managing director. Service Company Group Thrpy Trevor Allen, Josette Lata, Rida Chin, line producers. Postproduction JOAN Studios Eric Davies, post producer. Editorial Cosmo Street Editorial Dave Otte, editor; Ryan Hennessy, assistant editor; Jasmine Henry, producer. Sound/Original Music Sonic Union David Papa, sound designer & mix engineer; Gina Petrarca, producer; Halle Petro, executive creative producer; Justni Morris, music supervisor/music producer. Color Ntropic Ayumi Ashley, colorist; Will Mok, producer. Jessica Tong, animation; Timothy Goodman, font designer; James Montalbano, fontographer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
