In this spot, a man is shown proudly enjoying his custom-created sandwich from convenience store chain Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
Part of a campaign from agency JOAN Creative, produced by JOAN Studios and directed by Nina Lee, this spot titled “Create Something” and several others in the package take us on a humorous journey through the Sheetz aisles and what they can offer.
Credits
Client Sheetz Agency JOAN Creative Jaime Robinson, chief creative officer; Michael Stone, creative director; Jesse Stanton, associate creative director/copy; Natalie Fiacco, sr. art director; Kirk Damer, designer; Chris Turney, head of strategy; Ricardo Munoz, strategy director; Alexander Payson, creative coordinator; Cheri Anderson, head of production; Emily Robbins, sr. producer; Becca Patrick, director of creative services. Production JOAN Studios Nina Lee, director; Cheri Anderson, managing director. Service Company Group Thrpy Trevor Allen, Josette Lata, Rida Chin, line producers. Postproduction JOAN Studios Eric Davies, post producer. Editorial Cosmo Street Editorial Dave Otte, editor; Ryan Hennessy, assistant editor; Jasmine Henry, producer. Sound/Original Music Sonic Union David Papa, sound designer & mix engineer; Gina Petrarca, producer; Halle Petro, executive creative producer; Justni Morris, music supervisor/music producer. Color Ntropic Ayumi Ashley, colorist; Will Mok, producer. Jessica Tong, animation; Timothy Goodman, font designer; James Montalbano, fontographer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
