In this spot, a man is shown proudly enjoying his custom-created sandwich from convenience store chain Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
Part of a campaign from agency JOAN Creative, produced by JOAN Studios and directed by Nina Lee, this spot titled “Create Something” and several others in the package take us on a humorous journey through the Sheetz aisles and what they can offer.
Credits
Client Sheetz Agency JOAN Creative Jaime Robinson, chief creative officer; Michael Stone, creative director; Jesse Stanton, associate creative director/copy; Natalie Fiacco, sr. art director; Kirk Damer, designer; Chris Turney, head of strategy; Ricardo Munoz, strategy director; Alexander Payson, creative coordinator; Cheri Anderson, head of production; Emily Robbins, sr. producer; Becca Patrick, director of creative services. Production JOAN Studios Nina Lee, director; Cheri Anderson, managing director. Service Company Group Thrpy Trevor Allen, Josette Lata, Rida Chin, line producers. Postproduction JOAN Studios Eric Davies, post producer. Editorial Cosmo Street Editorial Dave Otte, editor; Ryan Hennessy, assistant editor; Jasmine Henry, producer. Sound/Original Music Sonic Union David Papa, sound designer & mix engineer; Gina Petrarca, producer; Halle Petro, executive creative producer; Justni Morris, music supervisor/music producer. Color Ntropic Ayumi Ashley, colorist; Will Mok, producer. Jessica Tong, animation; Timothy Goodman, font designer; James Montalbano, fontographer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
