Rising sea levels don’t just impact natural landscapes and charismatic megafauna. Floridians are the most vulnerable people in the United States to the impacts of climate change, including rising sea levels and an increasing number of severe weather events. That’s why one of Florida’s most famous residents, the legendary Florida Man of viral fame, has posted a comedic video sending an urgent message to online viewers: “Join the global climate strikes on September 20th, and help protect me from extinction.”
The video, part of an initiative called Save Florida Man, went live on September 19, 2019 ahead of the global climate strikes on September 20th. Save Florida Man is launching on social and digital platforms in a series of videos, GIFs and downloadable climate strike posters.
Save Florida Man is an initiative funded by Potential Energy Coalition in partnership with leading creative and innovation agency JOAN and production company m ss ng p eces. Save Florida Man was created as a new way to frame the climate change conversation and inspire people to take immediate action.
To drive the point home, they reached out to a genuine Florida Man, Robby Stratton, to reenact the infamous gator assisted beer run that launched him into the annals of Florida Man fame, minus the real alligator of course. He pleads the case that Florida Man stories like his won’t be around much longer if we don’t start preparing for rising sea levels.
“The classic images of climate change are of icebergs melting and emaciated polar bears. The reality is the problem is hitting way, way closer to home. If you want to save something, save Florida — and its majestic, crazy-ass native species, the Florida Man,” said JOAN co-founder and chief creative officer, Jaime Robinson.
“The Global Climate Strike has real momentum and, as we’ve done in the past, we wanted to contribute our skillset to one of the most pressing issues of our time. Our director Jason Jeffrey jumped on this right away and made something special in a short amount of time–now we strike,” said m ss ng p eces founder and managing partner, Ari Kuschnir.
CreditsClient Potential Energy Coalition Agency JOAN Creative Jaime Robinson, chief creative officer; Lisa Clunie, CEO; Magnus Blair, chief strategy officer; Dan Lucey, executive creative director; Bryce Hooton, associate creative diretor; Becca Patrick, director of creative services; Leah Donnenberg, sr. producer; Hannah Lewman, strategist; Kirk Damer, Scott Sanders, jr. designers. Production m ss ng p eces Jason Jeffrey, director; Ari Kuschnir, founder/managing partner; Dave Saltzman, Edward Grann, exec producers; Rebecca Davis, head of production; Luis Valderrama, producer; Nick Thomas, DP. Postproduction Mackcut Ryan Steele, editor; Devon Flint, assistant editor. Audio Heard City Jimmy Siegel, mixer. Color Company 3 Jenny Montgomery, colorist.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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