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    JOAN Creative, Director Amy Nicholson Proclaim “Let’s Ride” For eBay Motors

    By SHOOTUpdated:No Comments13380 Views

    J. Shia, an internationally known small business owner and custom motorcycle builder, stars in this spot for eBay Motors, part of a campaign which is the first created by agency JOAN Creative for the client.

    JOAN focused on the insight that eBay represents a human-centered antidote to “big tech,” and designed the “Let’s Ride” campaign to celebrate the people, rather than the technology. The campaign is part of a larger platform that taps into eBay’s community to tell the true stories behind the sales. 

    “We went deep on eBay Motors and realized that it is full of a bunch of real-life characters, buying and selling parts and talking shop about their obsessions. I mean, the blog is hilarious.” said Jaime Robinson, co-founder and CCO, JOAN. “For our debut campaign, we wanted to bubble up some of the vivid personalities that make eBay Motors so special, and fan the flames of the community growing in the marketplace and in eBay’s made-by-the-people-style content.”

    The spots–including this one featuring Shia–were directed by Amy Nicholson of production company Supply & Demand. 

    Credits

    Client eBay Motors Agency JOAN Creative Lisa Clunie, CEO; Jaime Robinson, chief creative officer; Abe Baginsky, executive creative director; Ezequiel Consoli, Katie Gough, Chelsea Tijerina, art directors; Jesse Stanton, copywriter; Kirk Damer, Jessica Saesue, Larissa Brandão, designers; Chris Turney, head of strategy;  Ricardo Munoz, strategy director; Cheri Anderson, head of production; Nicole Severi, Maddie Tiedrich, executive producers; Victoria Najmy, associate producer; Becca Patrick, director of creative services. Production Company Supply & Demand Amy Nicholson, director. Editorial Mackcut Erik Laroi, Dave Koza, editors. Music Human Audio JOAN Studios Color RCO Derek Yuen, colorist.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Amy NicholsonJoan CreativeSupply & Demand



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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