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    JOAN Creative, Director Amy Nicholson Proclaim “Let’s Ride” For eBay Motors

    By SHOOTUpdated:No Comments13418 Views

    J. Shia, an internationally known small business owner and custom motorcycle builder, stars in this spot for eBay Motors, part of a campaign which is the first created by agency JOAN Creative for the client.

    JOAN focused on the insight that eBay represents a human-centered antidote to “big tech,” and designed the “Let’s Ride” campaign to celebrate the people, rather than the technology. The campaign is part of a larger platform that taps into eBay’s community to tell the true stories behind the sales. 

    “We went deep on eBay Motors and realized that it is full of a bunch of real-life characters, buying and selling parts and talking shop about their obsessions. I mean, the blog is hilarious.” said Jaime Robinson, co-founder and CCO, JOAN. “For our debut campaign, we wanted to bubble up some of the vivid personalities that make eBay Motors so special, and fan the flames of the community growing in the marketplace and in eBay’s made-by-the-people-style content.”

    The spots–including this one featuring Shia–were directed by Amy Nicholson of production company Supply & Demand. 

    Credits

    Client eBay Motors Agency JOAN Creative Lisa Clunie, CEO; Jaime Robinson, chief creative officer; Abe Baginsky, executive creative director; Ezequiel Consoli, Katie Gough, Chelsea Tijerina, art directors; Jesse Stanton, copywriter; Kirk Damer, Jessica Saesue, Larissa Brandão, designers; Chris Turney, head of strategy;  Ricardo Munoz, strategy director; Cheri Anderson, head of production; Nicole Severi, Maddie Tiedrich, executive producers; Victoria Najmy, associate producer; Becca Patrick, director of creative services. Production Company Supply & Demand Amy Nicholson, director. Editorial Mackcut Erik Laroi, Dave Koza, editors. Music Human Audio JOAN Studios Color RCO Derek Yuen, colorist.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Amy NicholsonJoan CreativeSupply & Demand



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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