In this :30, a party host thrills his guests with a series of increasingly impressive tricks until he reveals his showpiece — a fridge full of cold Stella Artois.
“Party Trick” was directed by Joachim Back via Anonymous Content X Somesuch for agency Mother.
CreditsClient Stella Artois Agency Mother Production Anonymous Content X Somesuch Joachim Back, director; Nick Goldsmith, producer; Stephane Fontaine, DP. Editorial James Norris, editor. Postproduction MPC Bruno Fukumothi, postproduction supervisor. Audio Post Wave Parv Thind, sound engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More