In this installment of GEICO’s “Great Answer” campaign from The Martin Agency–in which people use the insurance company’s well-known savings message as the answer to anything–we find animated characters He-Man and Skeletor in full nostalgic glory. In this :30, a cornered Skeletor drops the GEICO message of insurance savings, giving him enough time to escape in classic evil animation style.
J.J. Sedelmaier of J.J. Sedelmaier Productions directed and produced the “He-Man vs. Skeletor” spot in conjunction with Mattel, Inc. The piece is a stroll down memory lane for folks who were kids in the 1980s. Sedelmaier Productions is known for varied work, including Saturday Night Live’s TV Funhouse fare.
Credits
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production J.J. Sedelmaier Productions, White Plains, NY J.J. Sedelmaier, animation director/producer; Andy Friz, head animator. (Toolbox: Photoshop, ToonBoom Storyboard Pro, ToonBoom Harmony 14, Procreate)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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