In this installment of GEICO’s “Great Answer” campaign from The Martin Agency–in which people use the insurance company’s well-known savings message as the answer to anything–we find animated characters He-Man and Skeletor in full nostalgic glory. In this :30, a cornered Skeletor drops the GEICO message of insurance savings, giving him enough time to escape in classic evil animation style.
J.J. Sedelmaier of J.J. Sedelmaier Productions directed and produced the “He-Man vs. Skeletor” spot in conjunction with Mattel, Inc. The piece is a stroll down memory lane for folks who were kids in the 1980s. Sedelmaier Productions is known for varied work, including Saturday Night Live’s TV Funhouse fare.
Credits
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production J.J. Sedelmaier Productions, White Plains, NY J.J. Sedelmaier, animation director/producer; Andy Friz, head animator. (Toolbox: Photoshop, ToonBoom Storyboard Pro, ToonBoom Harmony 14, Procreate)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
