In this installment of GEICO’s “Great Answer” campaign from The Martin Agency–in which people use the insurance company’s well-known savings message as the answer to anything–we find animated characters He-Man and Skeletor in full nostalgic glory. In this :30, a cornered Skeletor drops the GEICO message of insurance savings, giving him enough time to escape in classic evil animation style.
J.J. Sedelmaier of J.J. Sedelmaier Productions directed and produced the “He-Man vs. Skeletor” spot in conjunction with Mattel, Inc. The piece is a stroll down memory lane for folks who were kids in the 1980s. Sedelmaier Productions is known for varied work, including Saturday Night Live’s TV Funhouse fare.
Credits
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production J.J. Sedelmaier Productions, White Plains, NY J.J. Sedelmaier, animation director/producer; Andy Friz, head animator. (Toolbox: Photoshop, ToonBoom Storyboard Pro, ToonBoom Harmony 14, Procreate)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
