Cartoon character Jimmy Neutron and his buddies have fun with a sci-fi gadget called a “Photon Dimensionalizer” (which is also the title of this spot). Jimmy zaps a cartoon squirrel and it comes alive as a dimensional being. Next to be zapped is a Town & Country van parked in a home’s driveway๏ฟฝtransforming the vehicle from flat animation to the van in all its real-world splendor with Jimmy, his pals and the squirrel going inside for a tour of the luxurious interior.
Credits
Agency: BBDO Detroit, Troy, Mich. Rick Dennis, chief creative officer; Gary Pascoe, creative director; Gary Wise, art director; Gary Golden, copywriter; Chris Forrest, producer. Production Company: hoytyboy pictures Richard Kizu-Blair, director; Clint Goldman, executive producer; Christine Whitney, producer; William F. Bennett, IV, DP Editorial: Radium Alan Chimenti, editor Visual Effects: Radium Brett Lewis, VFX supervisor; Leigh Mergehenn, VFX producer; Gary Banks, executive producer; Kevin Althans, Inferno artist Music: The Metric Ton, bicoastal Charlie Brisette, composer Sound Design: Radium Alan Chimenti, sound designer Audio: Radium,Salami Studios, Los Angeles Frank Salazar, engineer,Mark Schmidt, engineer Animation: Animojic, Dallas Aaron Werntz, animator
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one manโs existential, and potentially career-altering, decision to โcome outโ as living with HIV in Spain in this public service spot titled โThe HInVisible Celebrity.โ
Out of agency Seรฑora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo Garcรญa Sรกiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why donโt we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spainโs cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. โThe HInVisible... Read More
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