Cartoon character Jimmy Neutron and his buddies have fun with a sci-fi gadget called a “Photon Dimensionalizer” (which is also the title of this spot). Jimmy zaps a cartoon squirrel and it comes alive as a dimensional being. Next to be zapped is a Town & Country van parked in a home’s driveway๏ฟฝtransforming the vehicle from flat animation to the van in all its real-world splendor with Jimmy, his pals and the squirrel going inside for a tour of the luxurious interior.
Credits
Agency: BBDO Detroit, Troy, Mich. Rick Dennis, chief creative officer; Gary Pascoe, creative director; Gary Wise, art director; Gary Golden, copywriter; Chris Forrest, producer. Production Company: hoytyboy pictures Richard Kizu-Blair, director; Clint Goldman, executive producer; Christine Whitney, producer; William F. Bennett, IV, DP Editorial: Radium Alan Chimenti, editor Visual Effects: Radium Brett Lewis, VFX supervisor; Leigh Mergehenn, VFX producer; Gary Banks, executive producer; Kevin Althans, Inferno artist Music: The Metric Ton, bicoastal Charlie Brisette, composer Sound Design: Radium Alan Chimenti, sound designer Audio: Radium,Salami Studios, Los Angeles Frank Salazar, engineer,Mark Schmidt, engineer Animation: Animojic, Dallas Aaron Werntz, animator
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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