Up-and-coming NBA star John Wall of the Washington Wizards is featured in this spot in which a friend tells him how his career will progress. Wall has just gotten his first signature line of adidas shoes available exclusively at Foot Locker. His buddy explains that this achievement is the beginning of a career arc which will have him make a championship run, marry the girl of his dreams, move into a mansion and eventually retire at the top of his game.
But that’s not the end of the “process” as his friend continues to talk about what the future will hold as Wall will get a bit complacent, his agent/accountant will steal all his money, he’ll lose his girl, the mansion and have to resort to appearing in car dealership commercials. Still, there’s a silver lining in this humorous depiction of what’s in store for a pro athlete.
Jim Jenkins of O Positive directed for agency BBDO New York.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Dan Lucy, Chris Beresford-Hill, executive creative directors; David Rolfe, director of integrated production; Anthony Curti, executive producer; Troy Tarwater, executive VP, worldwide sr. director; Brit Browning, sr. planner. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More