Up-and-coming NBA star John Wall of the Washington Wizards is featured in this spot in which a friend tells him how his career will progress. Wall has just gotten his first signature line of adidas shoes available exclusively at Foot Locker. His buddy explains that this achievement is the beginning of a career arc which will have him make a championship run, marry the girl of his dreams, move into a mansion and eventually retire at the top of his game.
But that’s not the end of the “process” as his friend continues to talk about what the future will hold as Wall will get a bit complacent, his agent/accountant will steal all his money, he’ll lose his girl, the mansion and have to resort to appearing in car dealership commercials. Still, there’s a silver lining in this humorous depiction of what’s in store for a pro athlete.
Jim Jenkins of O Positive directed for agency BBDO New York.
CreditsClient Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Dan Lucy, Chris Beresford-Hill, executive creative directors; David Rolfe, director of integrated production; Anthony Curti, executive producer; Troy Tarwater, executive VP, worldwide sr. director; Brit Browning, sr. planner. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More