Up-and-coming NBA star John Wall of the Washington Wizards is featured in this spot in which a friend tells him how his career will progress. Wall has just gotten his first signature line of adidas shoes available exclusively at Foot Locker. His buddy explains that this achievement is the beginning of a career arc which will have him make a championship run, marry the girl of his dreams, move into a mansion and eventually retire at the top of his game.
But that’s not the end of the “process” as his friend continues to talk about what the future will hold as Wall will get a bit complacent, his agent/accountant will steal all his money, he’ll lose his girl, the mansion and have to resort to appearing in car dealership commercials. Still, there’s a silver lining in this humorous depiction of what’s in store for a pro athlete.
Jim Jenkins of O Positive directed for agency BBDO New York.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Dan Lucy, Chris Beresford-Hill, executive creative directors; David Rolfe, director of integrated production; Anthony Curti, executive producer; Troy Tarwater, executive VP, worldwide sr. director; Brit Browning, sr. planner. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Eric Steelburg, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Sasha Hirschfeld, exec producer; Nick Divers, Mike Leuis, assistant editors.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
