Jim Beam’s “Change” is a montage of four different men working in the Jim Beam distillery throughout the past 210 years. While times have changed, the process of making Jim Beam bourbon has stayed true to its origin. A deep voiceover says, “Whoever said ‘change is good’ didn’t know squat about making bourbon.” As the different men admire the same bottle of Jim Beam through the ages, the voiceover says, “Here’s to stubbornness.” A bottle of Jim Beam bourbon and the message “The stuff inside matters most,” concludes the spot.
Credits
Agency: BBDO West Agency Producer, Jennifer Pearse; Creative Director, Bobby Powar; Copywriter, Mike Roe; Art Director, Frank Dattalo Production Company: Bruce Dowad Associates Director, Bruce Dowad; Executive Producer, Jessica Carlson; DP/rep, Bojan Bazelli Editorial: King Cut Editor, Enrique Aguirre Postproduction: Company 3 Los Angeles Colorist, Rob Sciarratta Visual Effects: Sea Level Visual Effects Visual Effects Artist, Brian Buongiorno; Production Designer, Lauryn LeClere Music: Stimmung Composer, Spookie Rubin
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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