Jim Beam’s “Change” is a montage of four different men working in the Jim Beam distillery throughout the past 210 years. While times have changed, the process of making Jim Beam bourbon has stayed true to its origin. A deep voiceover says, “Whoever said ‘change is good’ didn’t know squat about making bourbon.” As the different men admire the same bottle of Jim Beam through the ages, the voiceover says, “Here’s to stubbornness.” A bottle of Jim Beam bourbon and the message “The stuff inside matters most,” concludes the spot.
Credits
Agency: BBDO West Agency Producer, Jennifer Pearse; Creative Director, Bobby Powar; Copywriter, Mike Roe; Art Director, Frank Dattalo Production Company: Bruce Dowad Associates Director, Bruce Dowad; Executive Producer, Jessica Carlson; DP/rep, Bojan Bazelli Editorial: King Cut Editor, Enrique Aguirre Postproduction: Company 3 Los Angeles Colorist, Rob Sciarratta Visual Effects: Sea Level Visual Effects Visual Effects Artist, Brian Buongiorno; Production Designer, Lauryn LeClere Music: Stimmung Composer, Spookie Rubin
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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