David Frankham of Smuggler directed two shorts in the newest phase of American Family Insurance’s “Insure Carefully, Dream Fearlessly” campaign, including this piece titled “School on Wheels.” The advertising features American Family Insurance’s brand ambassadors Derek Jeter, the great, now retired NY Yankees MLB All-Star shortstop, Golden State Warriors NBA All-Star Kevin Durant, and Houston Texans NFL All-Pro J.J. Watt.
The campaign is built around the theme that every dream deserves a champion. Jeter, Durant and Watt pay an unexpected visit and assistance to hardworking Americans whose dreams are to help others by giving back to their communities. School on Wheels offers educational assistance to children living on the streets. In the “School on Wheels” spot/short, Jeter, Durant and Watt surprise the regional director and work with kids on their math, reading and drawing.
The campaign also features “I Know Better” from Grammy- and Oscar-winning musician John Legend, the newest American Family brand ambassador.
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Eric Goldstein, sr. creative director; Becky Burkhard, sr. producer; Ali Gladstone, assistant producer; Rani Vaz, head of music production; John Melillo, music producer. Production Smuggler David Frankham, director; Brian Carmody, Patrick Milling Smith, exec producers/co-founders; Allison Kunzman, Carole Hughes, exec producers; Bernard Rahill, line producer; Ken Seng, DP. Editorial Crew Cuts Sherri Margulies, editor; Matt VanDaniker, assistant editor; Nancy Shames, exec producer; Michelle Bellaff, producer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, exec producer. Conform/Finish/VFX Suspect Suzanne Dyer, sr. Flame artist; Chelsea Galen, John Yu, Flame artists; Jae Park, assistant Flame artist; Hoon Chong, creative director; Minna Choung, art director/animator; Tsiliana Jolson, Alex Decaneas, producers; Robert Appelblatt, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers (arrangers); Leslie DiLullo. Audio Post Sonic Union Mike Marinelli, mixer; Patrick Sullivan, producer. Music/Song “I Know Better” John Stephens, Blake Mills, Will Oldham, composers/lyricists. Published by John Legend Publishing. John Legend, vocals; Larry Goldings, piano/Hammond organ; Blake Mills, guitar, bass, keys.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
