This spot gets inside the head of a pigeon who dreams of a life in which he enjoys flying, has all the creature comforts, including the best in video entertainment. Turns out he's dreaming about being a Jet Blue passenger.
MPC LA served as VFX house on the job, which depicts our protagonist pigeon as well as some supporting winged friends.
Brian Beletic of Smuggler directed for agency Mullen Lowe.
CreditsVisual Effects/Animation: MPC LA Elexis Stearn, VFX exec producer; Nicole Fina, VFX sr. producer; Dori Sharvit, VFX coordinator; Zach Tucker, VFX supervisor; Blake Huber, lead VFX artist; Stew Burris, Corrine DeOrsay, Nate Lapinski, Jeffrey Lee, Ian Wilson, Nha Ca Chau, Yuichiro Yamashita, George Saavedra, Brian Broussard, Patrick Manning, Kunal Sarkar, Brian Williams, Benoit Mannequin, VFX team; Mark Gethin, colorist; (Toolbox: Maya, Houdini, Mantra, ZBrush, Flame, Nuke) Agency: Mullen Lowe, Santa Monica, Calif. Production: Smuggler, bicoastal Brian Beletic, director
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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