This spot gets inside the head of a pigeon who dreams of a life in which he enjoys flying, has all the creature comforts, including the best in video entertainment. Turns out he's dreaming about being a Jet Blue passenger.
MPC LA served as VFX house on the job, which depicts our protagonist pigeon as well as some supporting winged friends.
Brian Beletic of Smuggler directed for agency Mullen Lowe.
Visual Effects/Animation: MPC LA Elexis Stearn, VFX exec producer; Nicole Fina, VFX sr. producer; Dori Sharvit, VFX coordinator; Zach Tucker, VFX supervisor; Blake Huber, lead VFX artist; Stew Burris, Corrine DeOrsay, Nate Lapinski, Jeffrey Lee, Ian Wilson, Nha Ca Chau, Yuichiro Yamashita, George Saavedra, Brian Broussard, Patrick Manning, Kunal Sarkar, Brian Williams, Benoit Mannequin, VFX team; Mark Gethin, colorist; (Toolbox: Maya, Houdini, Mantra, ZBrush, Flame, Nuke) Agency: Mullen Lowe, Santa Monica, Calif. Production: Smuggler, bicoastal Brian Beletic, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
