In this spot titled “I’m Back,” Kirstie Alley returns to the set of the popular TV show “Cheers,” to show off her weight loss to former cast members Norm (George Wendt) and Cliff (John Ratzenberger).
Directed by Rudi Schwab of Humble, the commercial is part of the “2016 A Moment Can Change Your Life” campaign from ad agency LRXD Denver.
Client Jenny Craig Agency LRXD Denver Kelly Reedy (CEO), Erik Kiker (chief strategy officer), chief creative officers; Mandy Stevens, associate creative director; Kristen Del Calzo, integrated producer. Production Humble TV Rudi Schwab, director; Eric Berkowitz, Persis Koch, Shannon Lords, exec producers; Chris Spanos, head of production; Dana Discordia, line producer; Dana Eudaily, production supervisor; Pascal Lebegue, DP. Postproduction Humble TV Editorial Idolum, Denver Robin Schmachtenberger, editor. Music Audio Network and APM. Sound Design Rocky Mountain Recorders
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
