This year, Uber Eats’ star-studded Super Bowl spot from agency Special U.S. highlights that you can get almost anything delivered with Uber Eats. But in order for folks to remember that, they have to forget something else…
In the ad, for example, Jennifer Aniston forgets she’s Friends with David Schwimmer, the Beckhams fumble to remember the Spice Girls, Jelly Roll doesn’t understand why the ink on his face won’t rub off, and USHER wishes he could host a Super Bowl halftime show.
Jake Szymanski directed the Big Game spot via production house Gifted Youth.
Credits
Client Uber Eats Agency Special U.S. Matthew Woodhams Roberts, David Horton, partners/executive creative directors; Kelsey Hodgkin, partner/CEO; Vic Palumbo, partner/chief production officer; Cade Heyde, global partner; Alice Blastorah, Josh Hacohen, Jon Marshall, Eron Broughton, creative directors; Karan Dang, social executive creative director; Dan Greener, Natalie Seitz, associate creative directors; Jen Dennis, executive producer; Nat Brickler, sr. producer; Kelsey Karson, head of strategy; Hanet Shih, group strategy director; Jen Rose, sr. strategist. Special Australia Julian Schreiber, Tom Martin, partners/chief creative officers. Production Company Gifted Youth Jake Szymanski, director; Josh Morse, exec producer; Cat Craven-Griffiths, head of production; Bernard Rahill, producer; Michelle Del Mese, Mike Garcia, production supervisors; Gabby Del Mese, assistant production supervisor; Larkin Seiple, DP. Editorial Exile Kirk Baxter, Matt Murphy, Zaldy Lopez, editors; Jonathan Rogers, TJ Lasure, Melanie Newton, Chris Messier, assistant editors; CL Kumpata, managing director; Jennifer Locke, Michael Miller, exec producers; Brian Schimpf, Adam Parker, sr. producers; Dylan Majerus, producer. VFX/Post Pariah Mark Tobin, managing director/EP; Matt Sousa, VFX supervisor; Kim Stevenson, Sam Kolber, Janice Lee, Flame artists; Amanda Elliott, online editor; Ryan Ross, Nuke artist; Reid Southen, matte painter; Elizabeth Hammer, tracking; Andrew Rosenberger, producer; Lily Hernandez, production coordinator; Michael Steinmann, exec producer. Color Grade Company 3 Tom Poole, Matt Osborne, sr. colorists; Shannen Troup, Jenny Roberts, producers. Sound Eleven Sound Jordan Meltzer, sound designer/mixer; Andrew Smith, sr. producer. Music Mazie, “Dumb Dumb” Music JSM Music Joel Simon, chief creative officer/CEO; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer.
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
