This year, Uber Eats’ star-studded Super Bowl spot from agency Special U.S. highlights that you can get almost anything delivered with Uber Eats. But in order for folks to remember that, they have to forget something else…
In the ad, for example, Jennifer Aniston forgets she’s Friends with David Schwimmer, the Beckhams fumble to remember the Spice Girls, Jelly Roll doesn’t understand why the ink on his face won’t rub off, and USHER wishes he could host a Super Bowl halftime show.
Jake Szymanski directed the Big Game spot via production house Gifted Youth.
Credits
Client Uber Eats Agency Special U.S. Matthew Woodhams Roberts, David Horton, partners/executive creative directors; Kelsey Hodgkin, partner/CEO; Vic Palumbo, partner/chief production officer; Cade Heyde, global partner; Alice Blastorah, Josh Hacohen, Jon Marshall, Eron Broughton, creative directors; Karan Dang, social executive creative director; Dan Greener, Natalie Seitz, associate creative directors; Jen Dennis, executive producer; Nat Brickler, sr. producer; Kelsey Karson, head of strategy; Hanet Shih, group strategy director; Jen Rose, sr. strategist. Special Australia Julian Schreiber, Tom Martin, partners/chief creative officers. Production Company Gifted Youth Jake Szymanski, director; Josh Morse, exec producer; Cat Craven-Griffiths, head of production; Bernard Rahill, producer; Michelle Del Mese, Mike Garcia, production supervisors; Gabby Del Mese, assistant production supervisor; Larkin Seiple, DP. Editorial Exile Kirk Baxter, Matt Murphy, Zaldy Lopez, editors; Jonathan Rogers, TJ Lasure, Melanie Newton, Chris Messier, assistant editors; CL Kumpata, managing director; Jennifer Locke, Michael Miller, exec producers; Brian Schimpf, Adam Parker, sr. producers; Dylan Majerus, producer. VFX/Post Pariah Mark Tobin, managing director/EP; Matt Sousa, VFX supervisor; Kim Stevenson, Sam Kolber, Janice Lee, Flame artists; Amanda Elliott, online editor; Ryan Ross, Nuke artist; Reid Southen, matte painter; Elizabeth Hammer, tracking; Andrew Rosenberger, producer; Lily Hernandez, production coordinator; Michael Steinmann, exec producer. Color Grade Company 3 Tom Poole, Matt Osborne, sr. colorists; Shannen Troup, Jenny Roberts, producers. Sound Eleven Sound Jordan Meltzer, sound designer/mixer; Andrew Smith, sr. producer. Music Mazie, “Dumb Dumb” Music JSM Music Joel Simon, chief creative officer/CEO; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
