In this promo for Dwayne “The Rock” Johnson’s HBO series Ballers, Johnson’s character grooms Green Bay Packers linebacker Clay Matthews for a post-NFL career as a SportsCenter anchor at ESPN.
Aptly titled "SportsCenter Basement," this spot reveals that Johnson has a full SportsCenter set–replete with anchor desk–in the basement of his house. We then see Matthews’ comedy chops as he clumsily tries his hand at the SportsCenter intro. ESPN’s Scott Van Pelt also appears in the promo.
Via Ignition Creative which served as hybrid agency/production/post house, the spot was directed by Jeff Aron Lable who recently joined the roster of production company Superlounge.
In Ballers, Johnson plays a retired NFL player getting his life on track in retirement while mentoring other current and former players.
Credits
Client HBO/ESPN Agency ESPN Marketing Christina Dunleavy. Agency/Production/Postproduction Ignition Creative Martin Kistler, creative director; Danielle Dormer, executive producer; Nate Wehrman, producer; Jeff Aron Lable, director (whose production house roost is Superlounge); Alex Jacobs, DP; Brady Heiser, first assistant director; Matt Silverman, GFX
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
