Marriott International launched a global marketing campaign introducing Marriott Bonvoy, the new loyalty platform taking the place of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) during a dedicated 60-second commercial pod. Celebrating the travel program with the tagline “Rewards Reimagined”, the campaign includes a series of whimsical television spots directed by Independent Media’s Oscar-nominated filmmaker Jean-Pierre Jeunet (Amélie) in conjunction with Marriott Creative and Content Marketing and the agency Observatory Marketing. 

Credits

Client Marriott International Agency Observatory Jae Goodman, CEO; Stevie Laux, Joe Saroufim, creative directors; Bianca Pettinichi, sr. art director; Carly Allen, sr. producer; Tony Fur, co-chief branding officer; Maddie Avjean, jr. designer; Charles Long, jr. copywriter. Production Independent Media Jean-Pierre Jeunet, director; Janusz Kaminski, DP; Susanne Preissler, exec producer/managing director; Liam Ahern, exec producer. Editorial Arcade Edit Paul Martinez, editor; Dean Miyahira, assistant editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kristen Thon-Webb, head of production; Sarah Schachte, producer. Color Technicolor Mike Hatzer, colorist; Bob Peishel, producer. VFX MPC Jim Spratling, head of 2D/compositor; Benji Davidson, 2D lead; Lexi Stearn, exec producer, VFX; Therese Mayer, producer; Meghan Lang, exec producer, telecine.

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