Feature filmmaker (Up in the Air, Juno) Jason Reitman directed this spot for the 2016 Honda Pilot Elite via production house Bob Industries for agency RPA. Titled “Even Better,” the :60 thrusts us into what starts as a boring, mundane road trip. However, inside the Pilot, momentum builds for a song which family members begin to sing until they have a collective festive chorus.
This shared family moment features the classic song, Weezer’s “Buddy Holly,” that connects with parents and kids alike. The first notes are immediately recognizable by Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.
CreditsClient Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Ken Lin, creative director/art; Sarah May Bates, creative director/copy; Audrey Attal, Forrest Boleyn, sr. copywriters; Dalit Saad, art director; Dennis Haynes, jr. art director; Megan Leinfelder, jr. copywriter; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Tracy Jones, Phung Vo, producers. Production Bob Industries Jason Reitman, director; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, unit production manager; Eric Steelberg, DP. Editorial Spotwelders Haines Hall, editor; Oli Hecks, assistant editor; Evan Cunningham, producer; Caroline Sanborn, exec producer. VFX/Finishing Shipping + Handling Casey Price, creative director/lead; Lauren Riedel Nishikawa, Flame artist; Lisa English, sr. post producer. Postproduction Company 3 Dave Hussey, colorist. Audio Post Lime Studios Loren Silber, Dave Wagg, mixers. Music Song: Weezer, “Buddy Holly”
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More