Feature filmmaker (Up in the Air, Juno) Jason Reitman directed this spot for the 2016 Honda Pilot Elite via production house Bob Industries for agency RPA. Titled “Even Better,” the :60 thrusts us into what starts as a boring, mundane road trip. However, inside the Pilot, momentum builds for a song which family members begin to sing until they have a collective festive chorus.
This shared family moment features the classic song, Weezer’s “Buddy Holly,” that connects with parents and kids alike. The first notes are immediately recognizable by Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.
Credits
Client Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Ken Lin, creative director/art; Sarah May Bates, creative director/copy; Audrey Attal, Forrest Boleyn, sr. copywriters; Dalit Saad, art director; Dennis Haynes, jr. art director; Megan Leinfelder, jr. copywriter; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Tracy Jones, Phung Vo, producers. Production Bob Industries Jason Reitman, director; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, unit production manager; Eric Steelberg, DP. Editorial Spotwelders Haines Hall, editor; Oli Hecks, assistant editor; Evan Cunningham, producer; Caroline Sanborn, exec producer. VFX/Finishing Shipping + Handling Casey Price, creative director/lead; Lauren Riedel Nishikawa, Flame artist; Lisa English, sr. post producer. Postproduction Company 3 Dave Hussey, colorist. Audio Post Lime Studios Loren Silber, Dave Wagg, mixers. Music Song: Weezer, “Buddy Holly”
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
