A kindergarten teacher clearly needs to get away as we see here in the midst of chaos in her classroom. The remedy: a vacation for which hotel accommodations can be planned with ease via Booking.com.
Jared Hess of Community Films directed this spot titled “Kindergarten” for Deutsch NY.
Client Booking.com Agency Deutsch NY Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer; Pete Johnson, executive creative director; George Decker, group creative director; Matthew Moyer, Jeff Kopay, creative directors; Joe Calabrese, director of integrated production; Joe Pernice, sr. producer/content director; Ben Parker, strategy director. Production Community Films Jared Hess, director; Carl Swan, Lizzie Schwartz, exec producers. Chris Spanos, head of production; Lisa Shaw, producer; Elliot Hess, set PA. Jacaranda Films Remi Noiriel, Mauro Groisman, exec producers; Felipe Nogueira, head of production; Ana Luz Cordoba, line producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodward, exec producer; Anne Lai, Vietan Nguyen, producers; Joshua Berger, assistant editor. Telecine Ntropic Simon Mowbray, creative director; Laura Livingston, producer. VFX Ntropic Simon Mowbray, creative director; Laura Livingston, producer. Audio Post audioEngine Bob Giammarco, CEO; Carl Mandelbaum, Rex Recker, audio mixers; Drew Campbell, assistant; Molly Burke, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
