Jamie Rafn of Smuggler directed this American Family Insurance spot for BBDO NY in which a brother fulfills his sister’s dreams by embarking on a road trip to visit places on her bucket list.
Titled “Road Trip,” the commercial continues American Family Insurance’s series of optimistic stories, following the 2016’s “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson.
Client American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin executive creative director; Mike Folino, Luis Romero, creative directors; Dave Rolfe, head of integrated production; Becky Burkhard, exec producer; Danielle Amico, interactive producer; Rani Vaz, head of music production; John Melillo, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Smuggler Jamie Rafn, director; Drew Santarsiero, Patrick Milling-Smith, Brian Carmody, exec producers; Ray Leakey, producer; Jody Lee Lipes, DP. Editorial Rock Paper Scissors Adam Pertofsky, editor; Eve Kornblum, exec producer; Lisa Barnable, producer; Marjorie Sacks, Anne-Laure Dhooghe, assistant editors. Post/VFX MPC Jess Kurnit, exec producer; Aiste Akelaityte, producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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