Jamie Rafn of Smuggler directed this American Family Insurance spot for BBDO NY in which a brother fulfills his sister’s dreams by embarking on a road trip to visit places on her bucket list.
Titled “Road Trip,” the commercial continues American Family Insurance’s series of optimistic stories, following the 2016’s “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin executive creative director; Mike Folino, Luis Romero, creative directors; Dave Rolfe, head of integrated production; Becky Burkhard, exec producer; Danielle Amico, interactive producer; Rani Vaz, head of music production; John Melillo, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Smuggler Jamie Rafn, director; Drew Santarsiero, Patrick Milling-Smith, Brian Carmody, exec producers; Ray Leakey, producer; Jody Lee Lipes, DP. Editorial Rock Paper Scissors Adam Pertofsky, editor; Eve Kornblum, exec producer; Lisa Barnable, producer; Marjorie Sacks, Anne-Laure Dhooghe, assistant editors. Post/VFX MPC Jess Kurnit, exec producer; Aiste Akelaityte, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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