UNICEF’s new campaign in the U.S. from director Jamie Delaney (who’s on Black Dog’s roster for the U.K.) and agency Accomplice celebrates the global community that helps build, happier, healthier, safer lives for children.
Produced by RSA Films UK for the U.S. market, this “We are all UNICEF” campaign film shows us a range of people with the humanitarian organization who make a positive difference–from fundraising runners to truckers and airport staff delivering aid, from teachers and doctors to students launching awareness campaigns.
Through a series of vignettes, filmed globally, and set to a call-to-action voiceover, we see the supporters, the staff and the partners, behind UNICEF’s work on the ground in 190 countries and territories, providing children with the lifesaving supplies and assistance they desperately need.
CreditsClient UNICEF Agency Accomplice Julia Taylor, creative director; Ed and Phil Lecorgne, creatives. Production RSA Films UK Jamie Delaney, director; Robert Wills, producer; Ole Birkeland, DP; Louisa Moxey, TV producer. Offline Flock Online Absolute Music Felt
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More