Composer/arranger Robert Miller and sound designer Gus Koven of stimmung teamed with sound designers/mixers Phil Loeb and Joel Levine of Heard City on this period piece spot chronicling John Jameson’s encounter with the newly invented steam engine. John Hillcoat of Skunk directed for TBWAChiatDay, New York.
Credits
Production Company: SKUNK John Hillcoat, director; Shelly Townsend, Matt Factor, exec producers; Scott Craig, producer; Linus Sandgren, DP; Chris Kennedy, production designer; Margot Wilson, costume designer. Editorial: Rock Paper Scissors Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Toby Louie, producer; Nate Gross, assistant. Visual Effects: The Mill, New York Sean Costelloe, exec producer; Boo Wong, VFX producer; Corey Bown, shoot supervisor/2D lead artist; Jeff Dates, shoot supervisor/3D lead artist; Iwan Zwarts, Kyle Cody, Suzanne Dyer, Nathan Kane, 2D artists; Ajit Menon, Laurent Makowski, Xuan Seifert, Billy Jang, Joshua Merck, Alex Allain, Jimmy Gass, Ryan Hussein, Hassan Taimur, Olivier Varteressian, Zang Chen, James Williams, Chris Bernier, Nick Couret, 3D artists; Melissa Graff, Robert Bruce, Liz Berndt, Brendan O Neil, assist. Music: Stimmung Robert Miller, composer/arranger; Gus Koven, sound designer; William Flynn, sound design assistant; Ceinwyn Clark, exec produ
The Best Work You May Never See: White Ribbon, Bensimon Byrne, Director Angie Bird Introduce Us To “My Friend, Max Hate”
White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.
“It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”
Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.
White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.
The PSA was directed by Angie Bird via Toronto-based Westside Studio.
Now in its 34th year, White Ribbon... Read More
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