Composer/arranger Robert Miller and sound designer Gus Koven of stimmung teamed with sound designers/mixers Phil Loeb and Joel Levine of Heard City on this period piece spot chronicling John Jameson’s encounter with the newly invented steam engine. John Hillcoat of Skunk directed for TBWAChiatDay, New York.
Credits
Production Company: SKUNK John Hillcoat, director; Shelly Townsend, Matt Factor, exec producers; Scott Craig, producer; Linus Sandgren, DP; Chris Kennedy, production designer; Margot Wilson, costume designer. Editorial: Rock Paper Scissors Kirk Baxter, editor; Carol Lynn Weaver, exec producer; Toby Louie, producer; Nate Gross, assistant. Visual Effects: The Mill, New York Sean Costelloe, exec producer; Boo Wong, VFX producer; Corey Bown, shoot supervisor/2D lead artist; Jeff Dates, shoot supervisor/3D lead artist; Iwan Zwarts, Kyle Cody, Suzanne Dyer, Nathan Kane, 2D artists; Ajit Menon, Laurent Makowski, Xuan Seifert, Billy Jang, Joshua Merck, Alex Allain, Jimmy Gass, Ryan Hussein, Hassan Taimur, Olivier Varteressian, Zang Chen, James Williams, Chris Bernier, Nick Couret, 3D artists; Melissa Graff, Robert Bruce, Liz Berndt, Brendan O Neil, assist. Music: Stimmung Robert Miller, composer/arranger; Gus Koven, sound designer; William Flynn, sound design assistant; Ceinwyn Clark, exec produ
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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