Jake Scott of RSA directed this Super Bowl spot, “Lost Puppy,” for Budweiser and Anomaly New York. The ad is a return engagement for a cute puppy and his Clydesdale friend, the latter coming to the rescue this time when the pup is in peril.
“Lost Puppy” was unveiled on the Today show, with its high-profile break slated for Super Sunday.
Client Anheuser-Busch/Budweiser Agency Anomaly New York Production RSA Films Jake Scott, director. Editorial Whitehouse Post Rick Lawley, editor; Alejandro Villagran, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, sr. producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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