Directed by Emmy-winning and Grammy-nominated director Jake Scott of RSA Films for The&Partnership Worldwide, this commercial for the all-new Yaris Cross, Toyota’s foray into the fast growing B-SUV market, centers on the joy and joie de vivre of its protagonist, successful entrepreneur Joelle. We follow Joelle’s spirited journey through the colorful and challenging city to meet her friends–but whatever obstacles are thrown at her, she and the Yaris Cross are always confidently in control.
The spot is part of a 360 pan-European campaign–”Hello Yaris Cross, Hello Hybrid Happiness”–introducing the Toyota vehicle.
Director Scott said, “Joelle and her Yaris are the perfect fit. They always have fun and on this particular day seem to dance across the city, unfazed by any obstacle. We hope this commercial film charms and brings a smile to all who watch it.”
Martin Cox, creative director, The&Partnership, said, “It’s a pleasure to launch the new Yaris Cross with such a joyful new campaign. Whatever the challenges of COVID threw at us, charm and spectacle were the magic ingredients that brought this campaign to life in beautiful Lisbon.”
