American Family Insurance is using a regional buy in the Super Bowl to introduce its new platform, “Insure carefully, Dream Fearlessly.” Directed by Jake Scott of RSA for BBDO New York, this spot titled “Dreams” takes place in a 1940s’ era diner and features Jennifer Hudson along with a cast of five actual dreamers who are hoping to realize their own musical and show business aspirations as they perform “O-o-oh Child.”
The ad is part of a campaign that defines American Family Insurance as a brand that inspires, protects and restores dreams.
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, BBDO NY; Michael Aimette, executive creative director; Judd Counsell, associate creative director/copywriter; Anne Lac, associate creative director/art director; Anthony Nelson, group executive producer; Darbi Fretwell, sr. producer; BreeAnn Stuart, producer; Rani Vaz, executive music producer. Production RSA Jake Scott, director; Tracie Norfleet, exec producer; Chris Soos, DP; David Mitchell, line producer; Jason Groves, production supervisor. Music Search Party Randall Poster, music supervisor; Meghan Currier, music producer; Stewart Lerman, music producer/arranger; David Forman, music arranger. Editorial NO6 NY Justin Quagliata, editor; Ryan Bukowski, assistant editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, VFX artist. Audio Heard City Philip Loeb, mixer/sound designer; Sasha Awn, sr. producer. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Graphics Imaginary Forces Griffin Frazen, designer/animator; Sarah Roebuck, exec producer
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
