American Family Insurance is using a regional buy in the Super Bowl to introduce its new platform, “Insure carefully, Dream Fearlessly.” Directed by Jake Scott of RSA for BBDO New York, this spot titled “Dreams” takes place in a 1940s’ era diner and features Jennifer Hudson along with a cast of five actual dreamers who are hoping to realize their own musical and show business aspirations as they perform “O-o-oh Child.”
The ad is part of a campaign that defines American Family Insurance as a brand that inspires, protects and restores dreams.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, BBDO NY; Michael Aimette, executive creative director; Judd Counsell, associate creative director/copywriter; Anne Lac, associate creative director/art director; Anthony Nelson, group executive producer; Darbi Fretwell, sr. producer; BreeAnn Stuart, producer; Rani Vaz, executive music producer. Production RSA Jake Scott, director; Tracie Norfleet, exec producer; Chris Soos, DP; David Mitchell, line producer; Jason Groves, production supervisor. Music Search Party Randall Poster, music supervisor; Meghan Currier, music producer; Stewart Lerman, music producer/arranger; David Forman, music arranger. Editorial NO6 NY Justin Quagliata, editor; Ryan Bukowski, assistant editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, VFX artist. Audio Heard City Philip Loeb, mixer/sound designer; Sasha Awn, sr. producer. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Graphics Imaginary Forces Griffin Frazen, designer/animator; Sarah Roebuck, exec producer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More