American Family Insurance is using a regional buy in the Super Bowl to introduce its new platform, “Insure carefully, Dream Fearlessly.” Directed by Jake Scott of RSA for BBDO New York, this spot titled “Dreams” takes place in a 1940s’ era diner and features Jennifer Hudson along with a cast of five actual dreamers who are hoping to realize their own musical and show business aspirations as they perform “O-o-oh Child.”
The ad is part of a campaign that defines American Family Insurance as a brand that inspires, protects and restores dreams.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, BBDO NY; Michael Aimette, executive creative director; Judd Counsell, associate creative director/copywriter; Anne Lac, associate creative director/art director; Anthony Nelson, group executive producer; Darbi Fretwell, sr. producer; BreeAnn Stuart, producer; Rani Vaz, executive music producer. Production RSA Jake Scott, director; Tracie Norfleet, exec producer; Chris Soos, DP; David Mitchell, line producer; Jason Groves, production supervisor. Music Search Party Randall Poster, music supervisor; Meghan Currier, music producer; Stewart Lerman, music producer/arranger; David Forman, music arranger. Editorial NO6 NY Justin Quagliata, editor; Ryan Bukowski, assistant editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, VFX artist. Audio Heard City Philip Loeb, mixer/sound designer; Sasha Awn, sr. producer. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Graphics Imaginary Forces Griffin Frazen, designer/animator; Sarah Roebuck, exec producer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More