This dreamlike ad is soaked in afterglow as we see a young couple walking through a meadow, basking in the joy of having experienced Black Cow Vodka, among other sensations. Playful with a dash of sex appeal, this client-direct film titled “Meadow” was directed by RSA Films’ Jake Scott.
Black Cow is the only vodka made from the milk of grass-grazed cows.
Client Black Cow Vodka Production RSA Jake Scott, director; Cindy Burnay, producer; Mark Patten, DP. Editorial Final Cut Dave Webb, editor. Postproduction The Mill Sound Oliver Tarney
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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