Jack Daniel’s new $2.3M ‘Sinatra Select’ campaign (inspired by its biggest fan) that just launched – and timed to be in place for the 100th anniversary of Frank Sinatra’s birth in 2015. An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand. "That’s the nectar of the gods, baby.” The spot rolls out in select markets: New York, Chicago, San Francisco, Miami, and of course, Las Vegas. Goes national in June.
Credits
Client: Jack Daniels
Title: “Frank The Man"
Agency: Arnold Worldwide
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Director: Erik Enberg
Creative Director: Greg Almeida
Art Director: Daran Brossard
Copywriter: Greg Almeida
Producers: William Near and Benjamin Ouellette
Assistant Producers: Alex Saevitz
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti and Nicolle Fagan
Production Company: Elastic Pictures
Production Company Executive Producer: Jennifer Sofio
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
