Jack Daniel’s new $2.3M ‘Sinatra Select’ campaign (inspired by its biggest fan) that just launched – and timed to be in place for the 100th anniversary of Frank Sinatra’s birth in 2015. An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand. "That’s the nectar of the gods, baby.” The spot rolls out in select markets: New York, Chicago, San Francisco, Miami, and of course, Las Vegas. Goes national in June.
Credits
Client: Jack Daniels
Title: “Frank The Man"
Agency: Arnold Worldwide
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Director: Erik Enberg
Creative Director: Greg Almeida
Art Director: Daran Brossard
Copywriter: Greg Almeida
Producers: William Near and Benjamin Ouellette
Assistant Producers: Alex Saevitz
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti and Nicolle Fagan
Production Company: Elastic Pictures
Production Company Executive Producer: Jennifer Sofio
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
