The Daniels–the duo of Daniel Kwan and Daniel Scheinert at Prettybird–directed this spot in which traditional adversaries, cats and dogs, come together in perfect harmony at a party thanks to J20 fruit drinks. Ad agency is BBH London.
Credits
Client: J20; Agency: Bartle Bogle Hegarty, London; Nick Gill, executive creative director; Hamish Pinnell, Justin Moore, creative directors/copywriters/art directors; Glenn Paton, producer; Production Company: PRETTYBIRD; The Daniels, directors; Richard Stewart, DP; Ali Brown, executive producer; Steve Plesiak, producer; Editorial: Cut + Run, London; Sam Jones, editor; Visual Effects: Absolute Post (London & New York) Phil Oldham, senior Flame artist; Michael Smith, Flame artist; Zdravko Stoitchkov, David De Min, assists; Jamie White, Huggy Stephens, Matt Burn, Ben Griffin, Dorrel Lynch, Frank Egan, CG artists; Dan Bennett, production; Mike Brown, FX editor; Audio: 750mph; Joe Marsden, sound engineer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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