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    J. Walter Thompson London, RSA Director Juriaan Booij “Make The Call” For The Macallan

    By SHOOTUpdated:No Comments3530 Views

    J. Walter Thompson London teamed with RSA director Juriaan Booij on this hero film for single malt scotch whisky brand, The Macallan. The :90 is a fantastical visual metaphor that brings a crossroads decision to life–whether or not to take a leap of faith in order to succeed.

    “Make The Call”–to risk falling in order to fly–was shot by John Mathieson, the twice Oscar-nominated cinematographer (Gladiator, The Phantom of the Opera), with visual effects by Absolute Post Production.

    Paul Rizzello, J. Walter Thompson London creative director, said, “The pressure of a big decision often makes us hesitate just when success is within reach. We’re so afraid of getting it wrong, we end up avoiding those decisions altogether. This story is about someone who decides to go for it. He makes the call.”

    Credits

    Client Edrington/The Macallan single malt whisky Agency J. Walter Thompson London Lucas Peon, executive creative director; Paul Rizzello, creative director; Katia Schutz, Stefan Foster, creative team; Doug Wade, sr. broadcast producer; Greg Nicholls, assistant producer; James Aubin, creative producer. Production RSA Films Juriaan Booij, director; John Mathieson, DP; Lisa Joseph, producer. Postproduction Absolute Post Production Tom Boucher, editor; David Smith, chief creative officer; Ben Robards, VFX supervisor/head of film; James Coore, creative director/head of CG; Matt Turner, creative director/head of color; Sally Heath, exec producer. Audio Grand Central Munzie Thind, sound designer; Molly Butcher, producer. Versioning and Transcreation Hogarth WW

     

    Genre:Adventure
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:J. Walter Thompson LondonJuriaan BooijRSA Films



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

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