A couple in Izod apparel and with Izod gear traverse a glacier filled landscape with ease. Next we see them in summer attire as the environs have changed from icy to tropical. An overhead camera move provides an aerial view which reveals that this Izod world is in a snow globe, which is held in the palm of a person’s hand.
Credits
Agency: HomeNYC Production Company: Base Camp Films Ben Orisich, director Music: Yessian Music Infidel/Dan Zank, composers; Jeff Dittenber, sound designer; Brian Yessian, executive creative director; Marlene Bartos, executive producer Audio: Yessian Music Eric Maltz, Dan Zank, mixers
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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