To get young adults to pass along a viral video, it needs to be super sexy, super funny or somewhat gory. GJP Advertising, Toronto, combined the latter two elements in a new online campaign for VEX, a Canadian hard lemonade beverage, to launch its killer new Strawberry Orange Banana flavor. The campaign, which consists of a website and banner ads, spoofs the horror film genre. At www.slicedthemovie.com, visitors can watch a faux horror movie trailer. But the actors/victims starring in the trailer are actually fruit, and the killer is a VEX bottle. Before watching the trailer, viewers are warned that it is rated R-19 for fruit torture and scenes of juice. To see a high resolution version, go to http://www.slicedthemovie.com/
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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