In a departure from its traditional print advertising, Specialized Bicycles is inviting customers to the “ride-in” movies. With the help of Goodby, Silverstein & Partners, San Francisco, the company has launched a new Web site, www.specialized movies.com, dedicated to films featuring various bike models. Because Specialized is such a hip brand, it made perfect sense to Rich Silverstein, founding partner of GS&P and one of the creative directors for the films, to have advertising that could be a part of popular culture, which these days includes YouTube and Google Videos.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, Steve Simpson, creative directors; Bob Winter, associate creative director; Kevin Jordan, Jason Warne, art directors (๏ฟฝOutlaw in Lycra,๏ฟฝ ๏ฟฝHappy Entrails๏ฟฝ); Aaron Dietz, art director (๏ฟฝHappy Entrails๏ฟฝ); Nick Prout, Spencer Riviera, copywriters (๏ฟฝOutlaw in Lycra,๏ฟฝ ๏ฟฝHappy Entrails๏ฟฝ); Mandy Dietz, copywriter (๏ฟฝHappy Entrails๏ฟฝ); MJ Otto, producer; Britt Backouz, account manager Production Company: Teak Motion Visuals,Blind, Inc. Teak Motion Visuals, San Francisco (๏ฟฝOutlaw in Lycra๏ฟฝ)
Dave Laden, director; Greg Martinez, executive producer; Raul Avila, production manager; Lou Weinert, DP.,Blind, Inc., Santa Monica (๏ฟฝHappy Entrails๏ฟฝ)
Tom Koh, director/creative director/designer/illustrator/2D & 3D animator; Santino Sladavic, executive producer; Amy Knerl, producer; Bill Sneed, Joseph Chan, designers/illustrators; Jason Kim, 2D/3D animator; Joseph Chan, 2D animator; Lawrence Wyatt, 3D animator. Editorial: Teak Motion Visuals (๏ฟฝOutlaw in Lycra๏ฟฝ)
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment