Agency: R/GA, London and New York,Wieden+Kennedy | Portland Gui Borchert and Joseph Cartman, associate creative directors; Jim Therkalsen, copywriter; Reshma Taufiq, senior producer,Steve Luker and Jelly Helm, creative directors; Shannon McGlothin, associate creative director; Valdean Klump, copywriter; Marcelino J. Alvarez and Darren Himebrook, senior producers Production Company: Guerilla FX Thor Raxlen, creative director; Thor Raxlen and Mark Claywell, directors; Doug Robbins, executive producer; Joplin Wu, Larry Fong, Will Rexer, Tyson Wisbrock, DPs; Nicole Rodan and Laurie Bernal,
senior producers; Theresa Loguercio, associate producer; Linda Peters and Jason Yantz, offline and online editors; Joanna Bovay, assistant editor; Jason Yantz, Sam Stevens and Will Decker, compositors; Jody Peters, post supervisor. Postproduction: Company 3 New York Victor Mulholland, colorist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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