Recently, to launch the campaign for the new Scion XD�which also includes a minisite, print ads and guerilla marketing�targeted moviegoers saw an animated :60 in-cinema ad entitled “Fable of the Deviants,” underscoring the xD’s non-conformist personality. In the ad, produced by bicoastal Shilo, the “Book of Deviants” opens and introduces audiences to a bland, colorless world inhabited by boring sheeple, conformist clones who paint the world and its inhabitants gray. The xD rides into town unleashing little deviants to take down the sheeple.
Credits
Agency: ATTIK Simon Needham, group creative director, Wayne Hanson, creative director; Greg Coffin, art director; Michael Brenner, copywriter; Robert Karns, retoucher; Michele Morris, senior producer; Jay Cortez, producer; Charlie Adams, account director; Andy Giles, senior account manager Production Company: Shilo Jose Gomez / Andre Stringer, creative directors; Shilo, director; Jose Gomez, Tom Green, lead design; Cody Smith, lead 3D design and animation; Billy Maloney, Nate Davies, Blake Guest, 3D animation; Kiel Figgins, Chris Mead, Jorma Auburn, Bren Wilson, Christopher Adams, Richard Lico, Dax Pallotta, Joe Jones, character animation; Jose Gomez, Tom Green, Jon Wu, Marco Giampaolo, compositors; Mike Goubeaux, editor; Jake Hibler, producer; Tracy Chandler, Santino Sladavic, executive producer Visual Effects: Lola VFX, Santa Monica,Method Thomas Nittman, VFX/Flame Supervisor; Edson Williams, VFX/Flame Artist ,Siggy Ferstl, colorist; Rhubie Jovanov, executive producer Music: Face the
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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