Recently, to launch the campaign for the new Scion XD๏ฟฝwhich also includes a minisite, print ads and guerilla marketing๏ฟฝtargeted moviegoers saw an animated :60 in-cinema ad entitled “Fable of the Deviants,” underscoring the xD’s non-conformist personality. In the ad, produced by bicoastal Shilo, the “Book of Deviants” opens and introduces audiences to a bland, colorless world inhabited by boring sheeple, conformist clones who paint the world and its inhabitants gray. The xD rides into town unleashing little deviants to take down the sheeple.
Credits
Agency: ATTIK Simon Needham, group creative director, Wayne Hanson, creative director; Greg Coffin, art director; Michael Brenner, copywriter; Robert Karns, retoucher; Michele Morris, senior producer; Jay Cortez, producer; Charlie Adams, account director; Andy Giles, senior account manager Production Company: Shilo Jose Gomez / Andre Stringer, creative directors; Shilo, director; Jose Gomez, Tom Green, lead design; Cody Smith, lead 3D design and animation; Billy Maloney, Nate Davies, Blake Guest, 3D animation; Kiel Figgins, Chris Mead, Jorma Auburn, Bren Wilson, Christopher Adams, Richard Lico, Dax Pallotta, Joe Jones, character animation; Jose Gomez, Tom Green, Jon Wu, Marco Giampaolo, compositors; Mike Goubeaux, editor; Jake Hibler, producer; Tracy Chandler, Santino Sladavic, executive producer Visual Effects: Lola VFX, Santa Monica,Method Thomas Nittman, VFX/Flame Supervisor; Edson Williams, VFX/Flame Artist ,Siggy Ferstl, colorist; Rhubie Jovanov, executive producer Music: Face the
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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