This package of Web-only commercials shows an outbreak of Ram Rash on people from different walks of life, leaving dermatologists puzzled. The rash causes them to be strong and in some cases assertive. A bride’s veil is lifted to reveal the rash; she then proceeds to ram her head into that of her husband, knocking him unconscious.
Agency: BBDO Detroit, Troy, Mich. Terry Ayrault, creative director/copywriter; Don DeFilippo, creative director/art director; Hugh Broder, executive producer; Kelly Radyko, producer. Production Company: Z group films Paul Cotter, director; Dan Zigulich, executive producer; Suzy Dufour, producer (�Wedding,� �Grandma,� �Waiter,� �Bathroom�); Cory Berg, producer (�Field Report�); Hernan Otano, DP (�Field Report); Eric Haas, DP (�Wedding,� �Grandma,� �Waiter,� �Bathroom�) Editorial: Forest Post Scott Bakkila, editor/colorist Audio: Forest Post Jeff Buikema, audio mixer/sound designer
MAMA Duo Directs Zany Spud-Snacking Music Video For Jarina De Marco, mediopicky
Jarina De Marco is back with her latest single and video, “Pelame La Papa,” a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marco’s long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopicky’s creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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