Retired baseball star David Ortiz has a new career, tennis instructor at a country club, in this spot for Intuit TurboTax. Ortiz has made a seamless transition to the tennis court, made simpler by the fact that he continues to exhibit a home run swing, blasting tennis balls all over the place, wreaking havoc with their impact.
Via his smartphone, he connects with a TurboTax expert to get real-time, personalized answers to his tax-related questions, in this case a query as to whether the tennis balls he clubs into oblivion are tax deductible.
Ivan Zacharias of Smuggler directed this comedy spot titled "New Job," one of several he helmed in this “Relax There’s TurboTax” campaign for Wieden+Kennedy, Portland, Ore.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Erik Fahrenkopf, Max Stinson, creative directors; Jarrod Higgins, copywriter; Brandon Viney, art director; Jeff Selis, producer; Ben Grylewicz, head of production; Amy Stenger, Eric Reigert, Dana Beaty, studio; Annie Quach, project manager. Production Smuggler Ivan Zacharias, director; Brian Carmody, Allison Kunzman, exec producers; Nick Landon, line producer; Adam Kimel, DP; Bobby Phillips, 1st assistant director; Jeremy Hindle, production designer; Courtney Hoffman, key costumer. Editorial Robota Filip Malasek, editor. VFX & Design The Mill Anastasia von Rahl, sr. producer; Chris Lewis, production coordinator; Tim Davies, shoot supervisor/creative director/2D artist; James Allen, shoot supervisor, 2D lead artist. Becky Porter, Don Kim, Jeff Langlois, John Shirley, Kelsey Napier, Krysten Richardson, Peter Sidoriak, Tim Robbins, Rob Winfield, Anthony Petitti, Matthew Dobrez, Adam Lambert, 2D artists; Blake Guest (previz), 3D artist; Jason Kang, Greg Park, motion graphics. Color The Mill Greg Reese, Adam Scott, colorists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Sound Design Pefflabs, Inc. Jeff Sudakin, sound designer. Audio Post Lime Studios Sam Casas, mixer; Lisa Mermelstien, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer. Spanish-Language Version/Agency Grupo Gallegos Carlos Tornell, creative director; Manolo Vargas, Gabriel Ascencio, copywriters; Cristian Orozco, art director; Sebastian Garin, executive creative director; Carlos Barciela, head of production; Silvina Cendra, strategic planning.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
