Retired baseball star David Ortiz has a new career, tennis instructor at a country club, in this spot for Intuit TurboTax. Ortiz has made a seamless transition to the tennis court, made simpler by the fact that he continues to exhibit a home run swing, blasting tennis balls all over the place, wreaking havoc with their impact.
Via his smartphone, he connects with a TurboTax expert to get real-time, personalized answers to his tax-related questions, in this case a query as to whether the tennis balls he clubs into oblivion are tax deductible.
Ivan Zacharias of Smuggler directed this comedy spot titled "New Job," one of several he helmed in this “Relax There’s TurboTax” campaign for Wieden+Kennedy, Portland, Ore.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Erik Fahrenkopf, Max Stinson, creative directors; Jarrod Higgins, copywriter; Brandon Viney, art director; Jeff Selis, producer; Ben Grylewicz, head of production; Amy Stenger, Eric Reigert, Dana Beaty, studio; Annie Quach, project manager. Production Smuggler Ivan Zacharias, director; Brian Carmody, Allison Kunzman, exec producers; Nick Landon, line producer; Adam Kimel, DP; Bobby Phillips, 1st assistant director; Jeremy Hindle, production designer; Courtney Hoffman, key costumer. Editorial Robota Filip Malasek, editor. VFX & Design The Mill Anastasia von Rahl, sr. producer; Chris Lewis, production coordinator; Tim Davies, shoot supervisor/creative director/2D artist; James Allen, shoot supervisor, 2D lead artist. Becky Porter, Don Kim, Jeff Langlois, John Shirley, Kelsey Napier, Krysten Richardson, Peter Sidoriak, Tim Robbins, Rob Winfield, Anthony Petitti, Matthew Dobrez, Adam Lambert, 2D artists; Blake Guest (previz), 3D artist; Jason Kang, Greg Park, motion graphics. Color The Mill Greg Reese, Adam Scott, colorists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Sound Design Pefflabs, Inc. Jeff Sudakin, sound designer. Audio Post Lime Studios Sam Casas, mixer; Lisa Mermelstien, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer. Spanish-Language Version/Agency Grupo Gallegos Carlos Tornell, creative director; Manolo Vargas, Gabriel Ascencio, copywriters; Cristian Orozco, art director; Sebastian Garin, executive creative director; Carlos Barciela, head of production; Silvina Cendra, strategic planning.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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