Retired baseball star David Ortiz has a new career, tennis instructor at a country club, in this spot for Intuit TurboTax. Ortiz has made a seamless transition to the tennis court, made simpler by the fact that he continues to exhibit a home run swing, blasting tennis balls all over the place, wreaking havoc with their impact.
Via his smartphone, he connects with a TurboTax expert to get real-time, personalized answers to his tax-related questions, in this case a query as to whether the tennis balls he clubs into oblivion are tax deductible.
Ivan Zacharias of Smuggler directed this comedy spot titled "New Job," one of several he helmed in this “Relax There’s TurboTax” campaign for Wieden+Kennedy, Portland, Ore.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Erik Fahrenkopf, Max Stinson, creative directors; Jarrod Higgins, copywriter; Brandon Viney, art director; Jeff Selis, producer; Ben Grylewicz, head of production; Amy Stenger, Eric Reigert, Dana Beaty, studio; Annie Quach, project manager. Production Smuggler Ivan Zacharias, director; Brian Carmody, Allison Kunzman, exec producers; Nick Landon, line producer; Adam Kimel, DP; Bobby Phillips, 1st assistant director; Jeremy Hindle, production designer; Courtney Hoffman, key costumer. Editorial Robota Filip Malasek, editor. VFX & Design The Mill Anastasia von Rahl, sr. producer; Chris Lewis, production coordinator; Tim Davies, shoot supervisor/creative director/2D artist; James Allen, shoot supervisor, 2D lead artist. Becky Porter, Don Kim, Jeff Langlois, John Shirley, Kelsey Napier, Krysten Richardson, Peter Sidoriak, Tim Robbins, Rob Winfield, Anthony Petitti, Matthew Dobrez, Adam Lambert, 2D artists; Blake Guest (previz), 3D artist; Jason Kang, Greg Park, motion graphics. Color The Mill Greg Reese, Adam Scott, colorists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Sound Design Pefflabs, Inc. Jeff Sudakin, sound designer. Audio Post Lime Studios Sam Casas, mixer; Lisa Mermelstien, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer. Spanish-Language Version/Agency Grupo Gallegos Carlos Tornell, creative director; Manolo Vargas, Gabriel Ascencio, copywriters; Cristian Orozco, art director; Sebastian Garin, executive creative director; Carlos Barciela, head of production; Silvina Cendra, strategic planning.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
