Retired baseball star David Ortiz has a new career, tennis instructor at a country club, in this spot for Intuit TurboTax. Ortiz has made a seamless transition to the tennis court, made simpler by the fact that he continues to exhibit a home run swing, blasting tennis balls all over the place, wreaking havoc with their impact.
Via his smartphone, he connects with a TurboTax expert to get real-time, personalized answers to his tax-related questions, in this case a query as to whether the tennis balls he clubs into oblivion are tax deductible.
Ivan Zacharias of Smuggler directed this comedy spot titled "New Job," one of several he helmed in this “Relax There’s TurboTax” campaign for Wieden+Kennedy, Portland, Ore.
CreditsClient Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Erik Fahrenkopf, Max Stinson, creative directors; Jarrod Higgins, copywriter; Brandon Viney, art director; Jeff Selis, producer; Ben Grylewicz, head of production; Amy Stenger, Eric Reigert, Dana Beaty, studio; Annie Quach, project manager. Production Smuggler Ivan Zacharias, director; Brian Carmody, Allison Kunzman, exec producers; Nick Landon, line producer; Adam Kimel, DP; Bobby Phillips, 1st assistant director; Jeremy Hindle, production designer; Courtney Hoffman, key costumer. Editorial Robota Filip Malasek, editor. VFX & Design The Mill Anastasia von Rahl, sr. producer; Chris Lewis, production coordinator; Tim Davies, shoot supervisor/creative director/2D artist; James Allen, shoot supervisor, 2D lead artist. Becky Porter, Don Kim, Jeff Langlois, John Shirley, Kelsey Napier, Krysten Richardson, Peter Sidoriak, Tim Robbins, Rob Winfield, Anthony Petitti, Matthew Dobrez, Adam Lambert, 2D artists; Blake Guest (previz), 3D artist; Jason Kang, Greg Park, motion graphics. Color The Mill Greg Reese, Adam Scott, colorists; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Sound Design Pefflabs, Inc. Jeff Sudakin, sound designer. Audio Post Lime Studios Sam Casas, mixer; Lisa Mermelstien, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer. Spanish-Language Version/Agency Grupo Gallegos Carlos Tornell, creative director; Manolo Vargas, Gabriel Ascencio, copywriters; Cristian Orozco, art director; Sebastian Garin, executive creative director; Carlos Barciela, head of production; Silvina Cendra, strategic planning.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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