Doubleclick’s new ad unit, created exclusively for Buena Vista Motion Pictures Group, is an in-banner ad that flashes show times at the bottom of the ad to provide the information for viewers. (This is actually a flash banner running video seen here as a screengrab in quicktime format – while still online banner can be viewed here)
Credits
Agency: Trapeze Media Technology Vendor: DoubleClick
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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