“Dropping Calls”, one of the online video spots in Ayava’s Snapshots campaign, relates dropping calls to dropping people, alternating shots of falling employees around the office with shots of Avaya’s X Deskphone Edition phone to make the point that the phone will eliminate dropped calls. The narrator is carried to safety by another employee at the conclusion of the spot. The spot and others in the campagin are running on Avaya.com and Google Video.
Credits
Agency: R/GA Creative Director: Ted Metcalfe, Copy Director: Al Patton, Production: Steve Ford, Michael Levitz, Drew Lippman, Carina Rolley, Visual Design: Ben Plimpton, CGI: Mark Voelpel, CG Supervisor: Wing Luo, CG Artist/Animator Compression: David Shuff Production Company: @radical.media Director: Zack & JC (directing team: Zack Resnicoff & J.C. Khoury)
Executive Producer: Maya Brewster
Line Producer: Liz Bradley
DP: Dan Stoloff
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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