“Dropping Calls”, one of the online video spots in Ayava’s Snapshots campaign, relates dropping calls to dropping people, alternating shots of falling employees around the office with shots of Avaya’s X Deskphone Edition phone to make the point that the phone will eliminate dropped calls. The narrator is carried to safety by another employee at the conclusion of the spot. The spot and others in the campagin are running on Avaya.com and Google Video.
Credits
Agency: R/GA Creative Director: Ted Metcalfe, Copy Director: Al Patton, Production: Steve Ford, Michael Levitz, Drew Lippman, Carina Rolley, Visual Design: Ben Plimpton, CGI: Mark Voelpel, CG Supervisor: Wing Luo, CG Artist/Animator Compression: David Shuff Production Company: @radical.media Director: Zack & JC (directing team: Zack Resnicoff & J.C. Khoury)
Executive Producer: Maya Brewster
Line Producer: Liz Bradley
DP: Dan Stoloff
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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