The first video ad for Zafu.com, a bra-fitting site, shows an encounter between a research scientist working for the site and a young woman. When the scientist asks the woman if she’ll provide information about her breasts, she initially agrees, then proceeds to kick his head off.
The :52 video, produced without an agency by Kontent Films, was shot with a Panasonic HV camera and starred a woman with kick boxing skills who’s a Tae Kwon Do champion.
Credits
Production Company: Kontent Films David Munro, director; Teri Heyman, producer; Adam Ballachey, DP Postproduction: Kontent Films Matt Notaro, editor; Eric Escobar, colorist Visual Effects: Voodoo EFX Randy Neuber, VFX Artist Sound Design: Sirius Sound Mark Pittman, sound mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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