Volvo presents Mr. Robinson’s Driving School, an online comedy series featuring actor Craig Robinson, known for his role on The Office, developed by Euro RSCG 4D, New York. Robinson is offered an opportunity to take over a large driving franchise if he can defeat his arch-nemesis in a series of challenges chronicled in the series. In this episode of Mr. Robinson’s Driving School, Craig’s emotions are all revved up because of the opportunity to take over the larger driving school franchise as its owner retires. But there’s more on the line than running the driving school–he also trying to win the heart of Cherie Bonet, who works at the franchise.
Credits
Agency: Euro RSCG Worldwide Pat Stern, executive creative director; Anna Papadopoulos, interactive media director Production Company: Reveille Productions/Drama 3-4, Los Angeles Howard T. Owens, Jared Tobman, Brice Beckham, David Fickas, Josh Uranga, executive producers; Brice Beckham and David Fickas, directors; Ric Barbera, Brice Beckham, David Fickas and Megahn Perry, writers; Craig Robinson, Lee Arenberg, lead actors MSN Kris Bergen, user experience; Ann-Marie Petersons, producer; Lauren Bloom, Eric Day, strategy
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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