Volvo presents Mr. Robinson’s Driving School, an online comedy series featuring actor Craig Robinson, known for his role on The Office, developed by Euro RSCG 4D, New York. Robinson is offered an opportunity to take over a large driving franchise if he can defeat his arch-nemesis in a series of challenges chronicled in the series. In this episode of Mr. Robinson’s Driving School, Craig’s emotions are all revved up because of the opportunity to take over the larger driving school franchise as its owner retires. But there’s more on the line than running the driving school–he also trying to win the heart of Cherie Bonet, who works at the franchise.
Credits
Agency: Euro RSCG Worldwide Pat Stern, executive creative director; Anna Papadopoulos, interactive media director Production Company: Reveille Productions/Drama 3-4, Los Angeles Howard T. Owens, Jared Tobman, Brice Beckham, David Fickas, Josh Uranga, executive producers; Brice Beckham and David Fickas, directors; Ric Barbera, Brice Beckham, David Fickas and Megahn Perry, writers; Craig Robinson, Lee Arenberg, lead actors MSN Kris Bergen, user experience; Ann-Marie Petersons, producer; Lauren Bloom, Eric Day, strategy
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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