Volvo presents Mr. Robinson’s Driving School, an online comedy series featuring actor Craig Robinson, known for his role on The Office, developed by Euro RSCG 4D, New York. Robinson is offered an opportunity to take over a large driving franchise if he can defeat his arch-nemesis in a series of challenges chronicled in the series. In this episode of Mr. Robinson’s Driving School, Craig’s emotions are all revved up because of the opportunity to take over the larger driving school franchise as its owner retires. But there’s more on the line than running the driving school–he also trying to win the heart of Cherie Bonet, who works at the franchise.
Credits
Agency: Euro RSCG Worldwide Pat Stern, executive creative director; Anna Papadopoulos, interactive media director Production Company: Reveille Productions/Drama 3-4, Los Angeles Howard T. Owens, Jared Tobman, Brice Beckham, David Fickas, Josh Uranga, executive producers; Brice Beckham and David Fickas, directors; Ric Barbera, Brice Beckham, David Fickas and Megahn Perry, writers; Craig Robinson, Lee Arenberg, lead actors MSN Kris Bergen, user experience; Ann-Marie Petersons, producer; Lauren Bloom, Eric Day, strategy
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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