A :30 for Unilever’s Country Crock, which promotes www.Spreadthesharing.com, a site that solicits stories of sharing that spurs Unilever food donations, combines live action with motion control graphics that shows empty plates fill with food with the click of a mouse. ARF & CO., the production company, used 40-50 motion control passes of empty plates replaced with food to generate the sequence. Live action shots of a dinner table and the Country Crock logo surround the motion control graphics sequence.
Credits
Agency: Stone & Simons Advertising Creative Director: Marc Williams; Art Director: Dan Walker; Copywriter: Marc Williams/Tom Bloomer; Agency Producer: Casey Kaufman Production Company: Arf & Co. Director: Alex Fernbach; EP(s): Mark Fitzmartin; Producer: Mario Malave; Production Manager: Michael Dudek Postproduction: rhinofx Partner/CD/Director: Vico Sharabani; VFX Supervisor: Vico Sharabani; Sr. EP Camille Geier; Partner/Managing Director: Rick Wagonheim; Designer: Guy Atzmon; Inferno Artist: Susanne Scharping; Producer: Jill Hughes; Telecine: Company 3 Music: Howling Music Composer: David Grow Audio: Ron Rose Productions, Inc. Mixer: Chip Kipps
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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